Thursday, December 31, 2009

Dumbest Excuses for Not Blogging

Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."

If you aren't blogging yet, or you've stopped blogging, you can't use these three excuses:

--It takes too much time.

--I don't know what to say.

--Nobody comments at my blog.

Let's address them one by one.

Of course it takes time. But if I had to choose just one social media tool, I'd probably choose a blog. It positions you as an expert in your field far better than noisy sites like Twitter and Facebook can.

You don't know what to say?

Finding content is one of the biggest complaints I hear from Publicity Hounds. But once you know about shortcuts like creating Google Alerts and checking them each day for topics you can write about, you'll have more content than you'll ever need. That's what I do.

Nobody's commenting at your blog?

It could be because your content isn't compelling. Or perhaps you aren't feeding your blog into sites like Twitter, Facebook and LinkedIn, where thousands more people can share your information with friends, followers and fans. Or maybe you aren't ending your posts with questions like "Am I wrong?" or "What's your take?" or "Share your best tip here and let's see how long a list we can create."

Results of my customer profile survey earlier this year show many Publicity Hounds are hungry for time-saving tips on how to blog. So I asked Patsi Krakoff of The Blog Squad to join me for a teleseminar at 4 p.m. Eastern Time on Wednesday, Jan. 13, called "Time-saving Tips for Smart Business Blogging."

Make 2010 the year you finally commit to a blog and build in efficiencies that will make the job go faster. Read more about what you'll learn and register.

Thursday, December 17, 2009

Making Work At Home Work: Holiday Strategies

Making Work At Home Work: Holiday Strategies
by Mary Byers

As you may remember, I recently partnered up with Making Work at Home Work as a blogger.

As I look ahead to the approaching holiday season, I thought I’d share a few suggestions for you to consider for your business.

Give yourself a break. Most employees get time off for Christmas. Sometimes I give myself time off, too. But I'm not always intentional about it. This year, I'm going to actually mark off a couple of days that I'm gifting to myself. I'll turn on my auto reply and get myself out of the office. I know it will feel good and will be rejuvenating for me.

Make a list of office supply and equipment needs. I know it is difficult to spend money on work when you need to spend money on holiday gifts. But there are two great reasons to make work related purchases this month and next. One, there are great sales. Two, if you've had a successful year in 2009, you can reduce your taxable income by purchasing things you need (and want) for your business.

Consider developing a one-page plan for next year. I spend one morning each December writing a one-page business plan for myself. I simply identify four or five initiatives that would help my business. I capture them on paper, jot down my action plans, and post it on my wall. This helps keep me focused throughout the year.

• Set a financial goal (unless it will make you a slave to your business). I set financial goals for myself early in my business. But I abandoned them when they became the be-all and end-all for me even though I had two preschool aged children. Instead, I focused on taking the work that came my way. No more, no less. Now, however, I've started setting goals again. And I'm pleased to report that I had my best year ever in 2009! Don't be a slave to a goal. But consider setting one if it will motivate and encourage you or if you have something special you're saving for.

• Take time to be thankful. I am grateful I get to work from home. Sometimes I forget my gratitude when I'm overwhelmed or behind in my work. But I don't want to lose sight of what a privilege it is to run my own business. I plan to keep this in the forefront of my mind as I approach this holiday season.

Mary Byers is the author of Making Work at Home Work: Successfully Growing a Business and a Family Under One Roof. Sign up for her work at home blog at

Thursday, December 10, 2009

Paul Gillin's Message to Graduates

Social Media Expert, Paul Gillin, spoke to Dr. Nora Barnes’ social media marketing class at the University of Massachusetts/Dartmouth.

He had some VERY important things to tell them.

Here are some of my favorites:
- Much of what you’ve learned about marketing over the last four years will be irrelevant five years from now.

- You should discard much of what your teachers have been telling you about the media. Traditional media is collapsing and what emerges from the rubble will look very different than the institutions we now know.

- Traditional media was built upon a foundation of inefficiency. The clothing retailer who wanted to reach the .01% of the population who want to buy a wedding gown at any given time has had to pay for the 99.9% who don’t. That’s crazy, but it’s the only way we could get a message across in the past.

- In the old days, the marketer’s job was to media-train a few key executives. In the future, the marketer’s job will be to media-train the entire company.

Here's the full list.

Friday, November 27, 2009

Black Friday is Great for Work at Home Moms!

I got a really good deal at Office Max on a HP All in One printer, fax, scanner. It's wireless!

Many thanks to my tech guy (hubby) who installed it.

Now I just need a black, wooden file cabinet to complete my home office.

Wednesday, November 25, 2009

Happy Thanksgiving!

Once again I'm thankful to God for blessing my business.

For giving me the strength to get up in the early morning hours and to get through 17 hour days.

I'm thankful for the professional mentors in my life.

I'm thankful for the brilliant entrepreneurs/clients that I get to learn from.

I'm thankful for clients who are doing such good in this world and they've been able to use me to reach the community.

I'm thankful for the internet, my new computer and the beautiful home office my husband made for me.

Monday, November 16, 2009

My first media hit on the Dallas Moms Blog (part of the Dallas Morning News(

Dallas Moms Blog, November 15, 2009
Lori Jordan Rice: Teaching Kids about Thanksgiving Through Miss Trimbles Trapdoor

Wednesday, November 4, 2009

You know you're a WAHM

You know you're a WAHM and grandma is visiting. While working in the home office, the wonderful sound of someone else doing the dishes as well as fresh baked cookies fills the air.

Thanks mom!

Thursday, October 29, 2009

Friday, October 23, 2009

Introducing The Work at Home Girls

As you may remember, I recently partnered up with Making Work at Home Work as a blogger.

Introducing The Work at Home Girls

Let's face it: a lot of people want (and in some cases need) to set their own hours and work from home. Are you one of those people? What's stopping you? If you're serious about making money from home, you'll do what it takes - including investing in your own learning-either to get your company off to a strong start or to help you move to the next level more quickly. Work at Home Girls is designed to help you.

WAHG Affiliate button

The Work at Home Girls is the brainchild of Jill Hart and Mary Byers, two successful work at home moms and authors. They've teamed up to offer help, ideas, challenges and mentorship from for women that work at home. Jill and Mary have over 20 years combined experience running a business from home. One is a techie (Jill, founder of Christian Work at Home Moms and author of So You Want to be a Work-at-Home Mom) and the other is a wordsmith (Mary, freelance editor and author of five books, including Making Work at Home Work).They've teamed up to share what they wish mentors had shared with them when they started their businesses over a decade ago. The Work at Home Girls share their Simple Secrets to make your business a SUCCESS -

Traits of Successful Work-at-Home Business Owners
By Mary Byers and Jill Hart

While many people like the idea of working in their pajamas and having a minute-commute down the hallway, not everyone is cut out to work from home. Those who do so successfully have the following traits:

Passion. It’s essential to love what you do and do what you love when working from home. Passion will keep you going even when the going gets tough, as it does in even the best of jobs.

Self-Motivation. It’s important that you’re a self-starter, especially when you are your own boss. There’s no one to motivate you other than yourself when you are self-employed.

Resourcefulness. Work -at-home CEOs aren’t just the head of the company, they ARE the company. That means being the janitor, the technology guru, the marketing manager, and the brains behind the operation. Often, this requires skills you don’t possess. But when you’re resourceful, you’ll be able to find the knowledge you need to keep your business moving forward.

Confidence. It takes guts to run your own enterprise and confidence to manage it effectively. Though there will be times you experience self-doubt, overall you need to have the confidence that you can, and will, figure things out when you run into obstacles.

Like this? Want more? Join the most recent teleseminars!

* Making Your Business Work for You: How to Choose, Launch and Run a Winner (available soon as a download)

* Realistic Expectations: What You Need to Know About Working from Home Successfully (available soon as a download)

* Marketing Your Business Online (October 26)

* The Business of Business: Rev Up Your Profit! (November 2)

Work at Home Girls give you specifics, examples and personal business experience that you won't find anywhere else! Check them out today!

Monday, October 19, 2009

Andrea Hughes Studio Productions

I recently helped a friend edit her web copy. I also wrote/updated her bio.

Andrea Hughes Studio Productions

Commercial photography with a printer’s eye and imaginative web design will make your brand flow.

We take your vision, photograph it, ink it and web it.

Here's her bio/website.

Monday, October 12, 2009

Media Hit!

For Adonis Aesthetics

Fox 31, Denver
October 1, 2009
Water liposuction featured on the "Everyday with Libby and Natalie" show.

This is the 3rd Body Jet TV segment I've secured. I have three markets to pitch (Pueblo, Colorado Springs and Denver.) I've only secured three media/TV segments. This has been a tough market to break into.

Dallas was all over this new form of lipo.

Here's the segment.

Monday, October 5, 2009

You know you're a WAHM

When your 2 year old pretends to come into the house after walking her baby doll and says, "I've got to check my email."

Do you have a fun "You know you're a WAHM" story? Send it my way!
lori at lbpublicrelations dot com.

Tuesday, September 8, 2009

Today as a WAHM

Today as a work-at-home-mom, I played Play-Do with my daughter and took her to library story time.

I also coordinated a segment to have my client appear on a TV morning show. I even did some media training with her over the phone while wearing my baby in a sling.

What did you do today as a WAHM?

Send me your story lori at lbpublicrelations dot com.

Friday, September 4, 2009

Public Relations is not your typical 9 - 5 job

One of the great things about being in public relations, is all the fun and creative things I get to do for my clients.

I've met celebrities like Daisy Fuentes and Deepak Chopra.

I've been to amazing places like the actual baseball field for the San Diego Padres, eaten at 5-Star restaurant, Nana at the Hilton Anatole and also gotten spa treatments at the V Spa as well as the Chopra Center for Well Being in La Jolla.

I've even gotten my daughter involved and had her on TV for a babywearing segment as well as a baby sign language segment. (She signed more as she inhaled blueberries.)

The latest adventure had me making Grilled Prosciutto Mozzarella Biquinis (a fancy grilled cheese) in my kitchen. Notice how I was wearing my baby. My husband helped style the photo.

My gracious neighbor, who is a professional photographer, donated her time to get some amazing shots of this sandwich.

It was all for Dallas Child Magazine featuring the executive chef of Dallas’ Nana restaurant, Anthony Bombaci in the Celebrity Chef: Kids de Cuisine profile. Check out the recipe/media hit here.

This was a fun photo shoot! I enjoyed seeing my husband and neighbor in the "creative zone."

Doesn't my neighbor do amazing work? I'm so proud of her!

Thursday, September 3, 2009

Want to live your life, your way?

Want to live your life, you way?

This is on the receipt for my Pampered Chef order.

It's for an ad for Pampered Chef Consultants. "You'll earn the income you want with the flexible schedule you need."

This is exactly what it's like being a WAHM.

I work when my kiddos sleep. I can run errands and clean my house during the work day.

Tuesday, August 25, 2009

New Book: So You Want to Be a Work-at-Home Mom

Home-based businesses are estimated to be a $427 billion-a-year industry. In recent studies it was found that as many as 105 million people in North America alone were working at home. Considering this information, it is obvious that home-based businesses can be successful and authors Jill Hart and Diana Ennen will help you succeed with your own.

So You Want to Be a Work-at-Home Mom details all the basics of starting a business in a spiritual, motivational, and comprehensive manner. From deciding what type of business to start to keeping your family and faith first, this helpful tool details every aspect of establishing a business. With proven success tips utilized by the authors and others who own work-at-home businesses, this inspiration approach will provide you with the resources you need to start your own home-based business.

So You Want to Be a Work-at-Home Mom includes:
* Detailed information on types of businesses to start
* Ideas and assistance for setting up, operating, and marketing your business
* Definitions and descriptions of work-at-home terminology and processes
* Help for developing your Website
* Explanations of the business nuts and bolts, including bookkeeping, taxes, and more

About the Authors
JILL HART is the founder of Christian Work at Home Moms, Jill is a co-author of So You Want To Be a Work-at-Home Mom. Jill has published many articles and is a contributing author in Laundry Tales, The Business Mom Guide Book, I'll Be Home for Christmas, and Faith Deployed. She holds a bachelor's degree in human development and family studies. Learn more about working from home at .

DIANA ENNEN has been a leader and mentor in the work-at-home industry since starting her business, Virtual Word Publishing, in 1985. She is the author of many books, including Virtual Assistant the Series; Become a Highly Successful, Sought After VA and Words from Home: Start, Run, and Profit from a Home-Based Word Processing Business. She resides in Margate, Florida, with her husband and their three children.

Below is an interview with the authors of So You Want To Be a Work-at-Home Mom – Jill & Diana.

have questions they are happy to answer your questions anytime. Leave a comment below or email or

How long have you been working at home?

Jill Hart - I've been working at home since 2000. I had to go back to work full-time for a brief period in 2003 when my husband got out of the Air Force. At that point I got even more serious about making my business work and I've been home full-time since then.

Diana Ennen – I’ve been working at home since 1985, when my son was born. He’s now graduated college and already working towards his own career. I absolutely love it. I can’t imagine doing anything else.

What types of businesses do you operate?

Jill Hart – I run Christian Work at Home Moms,, a website full of free resources, job listings and information about home businesses. I also write articles and books (yes, more books to come!) and am a blogger for sites like Time/Warner's Christian and a member of the Guideposts blogger team

Diana Ennen– I’m the President of Virtual Word Publishing. I’m a virtual assistant and specialize in marketing & publicity. I’ve also written numerous books on how to start a VA business and offer PR and VA Coaching.

Tell us about your book? How do you think it can benefit those who want to start a business?

Jill Hart - The book has been such a "God thing." He orchestrated the entire sequence of events - from putting Diana and I together as co-authors to bringing us to the right publisher. The book is a hands-on practical guide for anyone who wants to build a business from home. We cover topics ranging from how to select the right type of business for you, to how to get started, to how to market and grow your business.

Diana Ennen - I think one of the best features of our book is that it’s not only informative, but motivational as well. You’ll feel like friends are helping you on your journey to success. Also, we discuss numerous types of businesses to start and provide proven methods to achieve success. We also often hear how starting a business can be so overwhelming. That’s why we pay special attention to all the how tos. We feel very confident our book will help, not only those starting a business, but those already in business wanting to expand it.

What types of businesses are featured in your book?

Jill Hart - We have such a great range of contributors - everything from direct sales companies like Southern Living at Home and Avon to unique product-driven businesses like BSM Media and GrillCharms. These woman are amazing and give readers a great insight into how they've grown their businesses in very different ways.

Diana Ennen - We cover everything from direct sales companies to specialized areas such as medical transcription and virtual assisting. Also, Jill shares detailed information on starting a community based membership site. We think you’ll get a lot of helpful tips too from such work-at-home powerhouses as Maria Bailey and Lesley Spencer Pyle.

Do you have any tips for success for Christian entrepreneurs that you’d like to share?

Jill Hart - I think my favorite tip - shared with me by one of our contributors, Tammy Degenhart, almost ten years ago is that working together benefits everyone. She told me, "Jill, what you give to others God brings back tenfold" and I've seen that hold true time and time again. It may not be in financial gains and it may not look like what we expected but God is so faithful in that when we work together there is no competition - it's a win-win situation.

Diana Ennen - Do what you believe in and use your own skills and prior experience to find the business that’s just right for you. Research/Research/Research. The more you research, the better your business. Continue to market and be out there. So many once they find a few clients stop marketing. You need to get out there continually. You then become the go to person when someone needs services or products that you offer.

What are some of the challenges that you see with those starting or operating a business?

Jill Hart – In my experience, I've talked with many women who get frustrated because success doesn't come easily or quickly. Working from home may sound easy, but in reality it can actually be just as hard as working outside the home. There are many unique challenges, especially when working at home while raising children. If women don't prepare themselves, they can become discouraged and disheartened.

Diana Ennen– One of the major challenges I see is losing belief in yourself that you can do it. That’s why I think a faith-based book will be so beneficial. Even when times get tough, you can rely on your faith to forge ahead.

With the economy, do you believe it’s still a good time to start a business? Why?

Jill Hart – I think it's a better time than ever. The internet is so much more widely used than it was even nine years ago when I began my website. If people do their research and find a company that fits them as well as their budget this can be a great time to break into the work-at-home field.

Diana Ennen – Absolutely. In fact, I think there’s never been a better time. You might have to work a little harder, but it absolutely can be done. Plus, there are so many businesses who need us more than ever because of the economy. For example, with virtual assistants because businesses are downsizing they are seeking the help of a VA to help on an as needed basis.

Your book is written from a Christian perspective? Tell us a little about that and how you feel that makes it so unique?

Jill Hart – My faith is central to who I am and therefore central to my business. I began Christian Work at Home Moms because I wanted women to have a safe place where they could discuss not only business things, but also talk about an area that doesn't get talked about a lot in business circles - how our faith affects our businesses. The book is written in a way that doesn't hit anyone over the head with our faith, but it's true to who we are and talks about things from the vantage point that we see life - through the lens of our faith.

Diana Ennen – There are so many books out there today on starting a business. However, few have the Christian mom in mind. We provide a lot of scriptures and examples of how you can use your faith to help you. Our hope is that not only will your business thrive, but it might just give a little boost to your faith as well.

Learn more about the book at Beacon Hill Press or

Wednesday, August 12, 2009

Grandpas Make the Best "Mannys"

When my 2nd daughter was first born, I wished I had a nanny between the hours of 3 and 6 a.m. Those are my morning hours when I work here at LBPR and she often needed me as well. (My daughter now sleeps during this time.)

Well, when my dad came for a visit, (he's a wicked early morning person too), he hung out with me while I worked and held Lauren! So, I got to experience the convenience of a "Manny" for two days!

Wednesday, August 5, 2009

Work-at-Home Childcare Strategies

I recently partnered up with Making Work at Home Work as a blogger.

The following article is about "Work-at-Home Childcare Strategies."

My current childcare strategies are:
* I have a very supportive husband who is a teacher! So he is always willing to care for the kids if I have a meeting. Right now, our 2.5 month old is very attached to mama and won't always take a bottle. So you can imagine the chaos of trying to soothe her! My husband pushes up his sleeves and deals with it. I'm very blessed to have him.

*My sister lives about 25 minutes away and has watched my toddler in the past.

Author, Speaker Mary Byer's created this program after the release of her book, Making Work at Home Work: Successfully growing a business and a family under one roof, to help other Work at Home Moms (WAHM) conquer some of the struggles that she herself has been through. Mary says, "I feel really privileged that I was able to write this book. I wrote it with Work at Home Moms in mind. There are so many unique challenges about working at home that only another work-at-homer can understand!" I would like to encourage you to explore their website for some great advice and some much-needed encouragement. If you would like to become a Making Work at Home Work blogger, go here.

Work-at-Home Childcare Strategies
I wrote part of my first book with a toddler on my lap and some of my second with a child standing behind me on my office chair running his fingers through my hair. I’ve packed for overnight trips only to come out of the bathroom and find that while I was in the bathroom, my son unpacked my bag for me. I’ve shown up for client meetings with childish scribbles defacing my meeting notes. And I once bribed my kids with raisins and a later trip to McDonald’s so they’d sit quietly during a meeting when a sitter cancelled at the last minute.

Despite the stress, I wouldn’t change a thing. But if I had to do it all over again, I’d be more deliberate about planning for childcare rather than assuming I could easily juggle a business with my mothering duties. As you consider the child care issue, the following tips may be helpful:

Give yourself permission to arrange for child care in addition to your presence at home. Many work-at-home moms have trouble with this simply because they are home precisely so they can be available to their children. Some believe it defeats the purpose if they utilize outside child care resources. But working from home without any child care makes your job as an at-home CEO more difficult. Figure out how much and what type of care you are comfortable with, then stay within the boundaries you’ve set for yourself. It is possible to be fully at home and effectively utilize additional child care. The two are not mutually exclusive.

Be flexible. What works for one season in your family’s life may not work indefinitely. Trust your instincts about what’s working and what’s not, and pay attention to what your children say about the caregivers you’re dependent on. Be responsive to what they reveal, and consider your needs as well as theirs. It’s possible to find something that works for everyone, though it may take perseverance to do so.

Be creative. I love the idea of paying my kids to keep themselves busy while I work. (They love it too!) I wouldn’t have thought of this on my own, but I’m inspired by the mom who shared the idea with me, and I’m actively looking for other creative possibilities. This idea reminds me to be willing to explore new options as my child care needs continue to evolve.

Have the courage to do what’s best for your family. Because you and I are different and our needs and circumstances are not the same, our solution to the child care issue should also be different. That’s okay. Too often we look at what other women are doing and adopt the same solutions for ourselves without considering that our values, resources, and experiences are not the same. Your strategy needs to take into account your family’s situation and any unique circumstances that influence what’s right for you.

Seek support. Because the parental pact is so important, be sure your husband is comfortable with what you are doing. Even if he’s not interested in helping you decide what’s best or interviewing potential sitters, keep him informed. This keeps things running smoothly and lends itself to family harmony.

If financial resources are tight, trade child care services. Find another mom who works from home with whom you are comfortable exchanging babysitting services and develop an exchange agreement that allows you to regularly watch each other’s kids. Make sure you find someone who’s reliable so you can count on the regular work time this option provides. While spousal support is important, teaming with other work-at-home moms is valuable, too.

Reevaluate your needs occasionally. As your business evolves, your child care needs will likely change, too. More work may necessitate more child care. A business that’s seasonal may require periods of outside child care followed by periods of no assistance at all. As children age, they will be more able to look after themselves, perhaps eliminating your need altogether.

When my children were preschool age, I evaluated my needs on a day-to-day basis. It was stressful to have this issue continually hanging over my head. As I’ve entered a new season of mothering (the school season!) I’m now able to identify my needs on a monthly basis, which causes far less anxiety. If you’re in an early season of mothering, hang on! The child care puzzle gets easier to piece together as your children mature.

Work-at-home moms tell me that child care is one of their most pressing concerns. If it stresses you too, know you are not alone. Give yourself permission to proactively address this issue in a way that works for your family. When you do, you’ll be more likely to be a satisfied and effective at-home CEO.

Mary Byers is the author of Making Work at Home Work: Successfully Growing a Business and a Family Under One Roof. You can learn more about making work at home work by subscribing to Mary’s free blog at

Monday, July 27, 2009

You know you're a WAHM

A fellow WAHM sent this to me...

"You know you are a WAHM when your toddler won’t stay in her bed so you make a deal with her that if she stays in her bed, you’ll sit in her room with your ‘puter’ (that’s the way my daughter pronounces computer ). She goes to sleep and I get 20 minutes of email time."

Tiffany Larson
WAHM and Owner of the following

Mommy Goes Green

Online community for moms who have an interest in making lifestyle choices that are healthy for their families and the environment. We deliver tips daily for the mom interested in a greener lifestyle, recent topics include: pesticides in produce, safe play sand, Ziploc bag alternatives, tips for saving energy, and greening your sunscreen.

Tikes Bikes
Online retailer of children’s balance bikes, accessories and parts. Balance bikes are a fantastic way to get your toddler and preschoolers mobile and active! Designed for 18 month – 5 year olds, the bikes teach children to develop their confidence and sense of balance before moving directly to a big kid bike, without the hassle of training wheels.

Have a WAHM story to share? Email me at lori at lbpublicrelations dot com.

Thursday, July 23, 2009

You know you're a WAHM

A fellow WAHM sent this to me.

You Know You're a WAHM "When you think it's OK to squeeze in a little work BEFORE nap time even though it's easy to get wrapped up into what you are doing...and then you realize the kids are quiet and you look over to see why!"

Just a little bit about Jamie Bryant
I am an Early Childhood Intervention specialist and teach preschool special education, I am a wife and mom to a 3 and 2 year old. I also own 3 websites. Bows2Cute is my main site I began in 2005 that specializes in bows for fine, thin, or barely there hair.

Etched2Reflect began a year later and is a site for custom monogrammed pendants.

ClipTrendz is another hair accessory site I launched this year that is targeted toward tweens and teens.

Thank you, Jamie, for submitting your WAHM story!

Have a story you'd like to share? Email me at lori at lbpublicrelations dot com

Thursday, July 16, 2009

Help Needed with Book Research for Mom Entrepreneurs

Danielle Botterell of Admiral Road Designs is gathering information for a book she is writing about being a mom entrepreneur. She needs more real experiences and insights from other mom entrepreneurs to tell the whole story.

With your help, she hopes to provide some great information and advice to the women who have not yet taken the leap into their own mom entrepreneurial ventures.

All of your responses in this survey are completely confidential. The only way they can contact you is if you choose to be contacted (indicate at the end of the survey).

To complete a 10-15 minute survey, please click here.

Or, here's the link:

Thanks for your help and support by contributing to this important project!

Wednesday, July 15, 2009

Free Subscription to Business Week

To my fellow business-owner friends, here's a link to get a FREE subscription to Business Week. You'll have to answer a few questions on 1 page about your MP3 player and write 25 words about the topic. It will take you less than 5 minutes. I just signed up!

This is from a Frugal Friend website. A fabulous website!

Click here.

Wednesday, July 8, 2009

WAHM Product Needed: Office Rocking Chair

Someone should invent a rocking chair that looks like an office chair.

All moms, especially work at home moms, would benefit from this type of chair.

Something comfortable to rock baby while surfing the internet or working, but stylish enough to look good in the home office.

My current chair rocks just slightly, but it's "clunky" and not smooth.

Anyone want to design this chair and let me test it out?

Wednesday, July 1, 2009

Found a new work at home website/resource

I found a new work at home website/resource:
Working Naked
" is your guide to working from home “naked” – stripped of the resources that millions take for granted in the traditional corporate workplace. Whether you’re working from home part time or full time, Home Office Expert Lisa Kanarek will help you find the resources and ideas that will help you be more productive, more profitable, and more rewarded in your new “stripped down” workplace."

Check out her post on "Home Office Rules."

Friday, June 19, 2009

Media Hits!

Plano Aesthetics
CBS 11, May 16, 2009
New Breast Cancer Test helps with early detection
See the segment...

Lori Vann, Counselor
CBS 11, June 15, 2009
Teenager cutting on the rise

Friday, June 12, 2009

You know you're a WAHM

If baby is just going to grunt and wiggle for an hour and a half, not allowing me to sleep, I might as well get up and write a press release!

Right fellow WAHM's? It doesn't matter when the work gets done, as long as it gets done!

Wednesday, June 3, 2009

"Blogging moms exercise marketplace muscle" article in today's Dallas Morning News

There's a great article in today's Dallas Morning News about the "marketplace muscle," moms have. But moms are exercising it like never before with the help of the Internet.

A few tidbits from the article:
Retailers and consumer product makers are listening to mom blogs, and responding.

"We see [moms who blog] as a vital force for our brand strategy," said Gap spokeswoman Louise Callagy. "They are the voice of our customers, and we are working harder to develop and maintain their trust and respond to their feedback."

Companies and bloggers are mutually benefiting. Consumer product companies such as home appliance maker Frigidaire and Unilever, maker of Suave shampoo, are hoping to enhance their brands by giving free samples of their merchandise to key women bloggers to test and chat about on their sites, though many bloggers say it's essential to disclose such freebies to maintain credibility with readers.

"Moms are turning to their new set of online friends and families to make all kinds of purchasing decisions," said Kelley Murray Skoloda, a partner at Ketchum's Global Brand Marketing and the author of Too Busy to Shop. "Women are trusting of women bloggers. They do them a real service without commercial interest."

This is very true. Personally, I have purchased quite a few things because they were recommended by mom bloggers including Weiman e-tronic wipesa and Comet Spray Gel. I'm in the market for a new printer/scanner/fax and I just may look into a Hewlett Packard office jet printer suggested on The Mom Entrepreneur website.

If you have a product that can make moms' lives easier, I highly recommend you tap into the marketing power of mom blogs. Sponsor a contest, offer your product for reviews, grant a mom's wish list with your product as the solution.

Click here to read, "Blogging moms exercise marketplace muscle"

Tuesday, May 26, 2009

My New Client

I am thrilled to announce that LBPR has been retained by Dr. Shinn of Adonis Aesthetics for PR services. I'll be helping her with media relations, her monthly newsletter, web copy and social media.

I work out of Dallas. Dr. Shinn is in Pueblo, CO. It's great to be able to work from home for clients in various parts of the country!

Tuesday, May 19, 2009

Media Hit!

A media hit for one of my new clients. Lori Vann, Licensed Professional Counselor, who has started a support group for teen girls who practice self injury.

I'm so honored to be able to help her the word out about this important support group that is the only one of its kind for teen girls in the DFW area.

Click here to read 5 Things Parents Should Know About Self Injury. This media hit is on the North Texas Natural Family Blog, a wonderful resource for local parents.

Lori will also be featured in a future interview on the CW33 later this month.

Tuesday, May 12, 2009

A Day in the Life of a WAHM

- Send media pitches.

- Pre-register on hospital website.

- Conference call with client.

- Attend prenatal doctor appointment.

- Open business checking account.

- Coordinate client appearance on CBS.

- Write emergency press release.

- Go to park with the family.

- Consultation with accountant about newly incorporated business.

- American Idol.

Lots of hugs, tickles, and talking with the 2 year old sprinkled throughout!

Tuesday, May 5, 2009

Free eBook about Blogging for Women

Over at the Scribbit Blog, you can download a free book about blogging, "Blogging in Pink: A Woman's Guide."

This is what writer Michelle Mitchel has to say about her new book:

"If you're interested in starting a blog or in improving your existing blog this 24-chapter guide gives you tips for organizing yourself, getting started, focusing your efforts and taking things to the next level."

Chapters include:

Basic blogging etiquette.
Ten Housekeeping Tips for Your Blog
How to Make Money Blogging
How to Promote Your Blog

Click here for the free blogging book.

Monday, April 27, 2009

44 Secrets to Dealing with a Recession by Tom Peters

I found this on the blog for "Come Together Cards." I thought I'd link to it and post my favorites below. By the way, Courtney, owner and card designer, makes the cutest greeting cards. She's got some great gift ideas for teacher appreciation gifts. Also, check out her "girl fun & encouragement" card designs. These are great to keep on hand when you want to send a quick note to a friend.

44 Secrets to Dealing with a Recession by Tom Peters

You volunteer to do more.
You dig deep and always bring a good attitude to work.
You fake it if your good attitude flags.
You take better than usual care of yourself and encourage others to do the same-physical well-being determines mental well-being and response to stress.

You work the phones and then work the phones some more-and stay in touch with positively everyone.
You sweat the details as never before.
You give new meaning to the word “thoughtful.”
And then you pray.

Here's the full list.

Wednesday, April 22, 2009

Media Hit!

Good Morning Texas, April 14, 2009
The Not So Perfect Parent: Tips for Temper Tantrums

For my new client: Mom's Best Friend, Dallas (a household staffing and nanny agency)

Click here to see the segment.

Tuesday, April 14, 2009

In Defense of Blogging by Paul Gillian

Paul Gillian, social media expert, recently posted a great blog called "In Defense of Blogging."

Here are a few points that I really liked:

*The blog is the Swiss army knife of social media. Simple to use and easy to update, it accommodates every type of media: words, images, video and sound.
* Blog entries can be of Twitter-like brevity or can go on for thousands of words.
* Content can be displayed in a wide variety of formats and designs.
* Visitors don’t have to register to read.
* Blogs rock on search engine performance.
* For businesses, blogs provide a critical element of control. They’re the social media equivalent of speaking to an audience.
* Blogs are the building block of nearly every form of social media. They are the tool you need to master in order to understand the rich nuances of other media that are available to you.

Visit Paul's blog to read the full article to learn how blogs are becoming more and more useful.

Tuesday, April 7, 2009

Undress for Success by Kate Lister

I haven't read this book, but saw the author quoted in the Dallas Morning News recently. Thought I'd pass along the book details.

Undress For Success:
The Naked Truth About Making Money at Home

Do you dream of working from home? Are you sick of the work-at-home scams and the miscreants who pretend to show you the way? Are you tired of the 'make money while you sleep' ads?

Undress for Success delivers a real-world, step-by-step guide to how you can earn a living as a home-based employee, freelancer, or entrepreneur.

If you're bummed out, burned out, and stressed out and eager to trade your business suit for a sweatsuit, we'll show you the way home.

This is a hands-on guide for stay-at-home parents, retiring baby-boomers, and others who want to lose the commute and live a more balanced life.

Undress for Success provides realistic, practical information about the best home-based jobs and opportunities, plus details on how to avoid the many scams that prey on the uninformed.


Tuesday, March 31, 2009

LBPR - New Headquarters!

My new home office has been moved upstairs to our media room! The office furniture was assembled and the room was painted and decorated by my hubby!

Color: A beautiful blue/gray accented by the black desk and shelving. He and my step-dad also installed crown molding.

The new Dell desk-top was given to us by my father-in-law. It is amazing. My lap-top is so little compared to this amazing machine. Thank you, thank you Neil!

I love it!

Thank you Chad!

Tuesday, March 24, 2009

What do you hold tightly today?

I subscribe to Mary DeMuth's monthly newsletter, "Inside Renewal." Mary is a Christian writer and provides some great encouragement.

I thought this prayer would work for various independent contractors, like me, who have to constantly market themselves to secure business.

May God bless you and your business today!

From a recent newsletter from Mrs. DeMuth...

What do you hold tightly today?

Is it something you created? A book, a piece of art, your job?

Is it worry about finances or your future?

Is it a troubled relationship? (Perhaps with a client?)

I can't guarantee you'll love the outcome if you pray this prayer, but I can say that in praying it I've experienced peace, knowing the Sovereign God of the Universe, the One who flung the stars into existence, is big enough to carry the things I clutch to myself.


Dear Jesus, I give You _________________. I humble myself before You, believing You are bigger than me, that You are more than capable to handle my burdens. I don't know what the outcome of me giving up control of __________________ will be, but even so, I open my fist and let You grab it (or the person) from me. I want Your will. I want Your presence. I need Your strength. Please take this burden today and use it in my life for Your glory. Help me to entrust _____________ to You even when things seem dark. I trust You. At least I try. But help me to trust You today. Right now. I give it up. Amen.

Tuesday, March 17, 2009

Home is Where the Job Is

I'd like to thank the editors of Mothering Magazine and writer Laura Ulrich for publishing an article about work-at-home-moms in the March-April, 2009 issue.

"Home is Where the Job Is" by Laura Ulrich March April, 2009

Here are some tid-bits I appreciate from the article:

- I love this point: "I believe our culture does mothers a disservice by posing working and mothering as an either/or proposition. But we were made to multi-task: for those of us who choose it, working at home allows us to integrate our lives in a wonderful way."

"The amazing part is, while they mother their children, many work-at-home moms are achieving spectacular things in their work lives too."
Yes, I've secured media hits for my clients in Time magazine, The Today Show, all of the Dallas TV stations (sometimes at 4 in the morning) from my humble lap-top in the home office my dear husband created for me.

"The more we as mother stake ownership of the right to integrate our lives, the more society at large will evolve to support such work arrangements." The writer doesn't apologize when her son makes a noise and she's conducting an interview. Like other WAHMs, I've been complimented that it's really neat that I can work and be with my child. A lot of them wish they had that option.

In posts below, I continue my review of this wonderful article by Laura Ulrich.

Home is Where the Job Is Cont.

Mothering Magazine
"Home is Where the Job Is" by Laura Ulrich March April, 2009
Continued review and comments…

- The writer says it's not always easy. She's done phone interviews with her while dancing with her son in a front pack. Yes, I've worked while wearing my baby as well. One time I let me daughter unload all the shredded paper from the unplugged unit so that I could send a few emails.

- "The elements of your life get mixed together in a wonderful, messy way." Yes, my daughter likes to take my work bag and unload the business cards and pens. She carries it around on her shoulder saying, "Meeting."
Ms. Ulrich has great advice to remind WAHMs that you must "be flexible enough to roll with the surprises."

Home is Where the Job Is Cont.

Mothering Magazine
"Home is Where the Job Is" by Laura Ulrich March April, 2009
Continued review and comments…

- The writer explains the many childcare solutions available to WAHMs. I'm very blessed that my sister has a very flexible schedule and I can ask her to watch my daughter while I have a meeting. My husband is also very supportive and will take over toddler duties so that I can make a phone call or finish any emails.

- I love this point, "Most adults who have spent their careers working outside their homes are used to workdays that last an uninterrupted eight hours. When you work at home with children, it's imperative to learn a different way to work that allows for interruptions. The biggest challenge can simply be staying present: giving your child your full attention when a pile of work is screaming for your attention."

Yes, there are many days when I wish I could have a few hours of uninterrupted work time. I absolutely relish long naps. However, I have adapted to interrupted working conditions. I have to adjust when I lose an hour of work in the morning because my daughter decides to make it an "early bird" day. I've checked emails while waiting for a pot of water to boil. I do quick email scans when we come home from the library or grocery store but I can't quite sit down and tend to any serious projects. I'm getting pretty good wearing my various hats: work hat, mom hat, wife hat, etc.

Home is Where the Job Is Cont.

Mothering Magazine
"Home is Where the Job Is" by Laura Ulrich March April, 2009
Continued review and comments…

- Getting physical distance from your work helps moms stay present with their children. Yes, a walk to the park is great for allowing me to be fully present with my daughter.

- Sometimes you just have to let something go. "Don't apologize. Be happy with the work you've gotten done and the time you've spent with your child, and just let the rest go."

- Be mindful of the phrase, "Just a minute, mama's working." Abide by it. If you don't you are teaching your child that work comes before them. There have been a few times when my daughter's pleading eyes have reminded me to push away from the computer and go be with her. The work still gets done. Just not right then.

Tuesday, March 10, 2009

What's your good news?

Do you subscribe to the free eNewsletter from the Publicity Hound? I recommend it for all publicists.

In last week’s eNewsletter, Joan Stewart said TV news producers are also sick of all the bad news.

She quotes her friend, TV producer Shawne Duperon, “TV people are sick of all the gloom and doom."

Joan encourages companies and publicists to pitch good news.

How about it?

What’s your good news story I can pitch to the media. Dallas, your local community or even to national news outlets.

Do you sell or make a product that’s doing well in this economy?

Have you creatively cut costs so that you don’t have to let any employees go?

How are you motivating your employees during this recession?

Do you have a product that can help folks ease their stress during these difficult times?

Are there any communities rallying together and helping themselves?

Do you have a story that will inspire viewers?

Let me hear your story! I’d love to pitch some good news. Contact me at lori at lbpublicrelations dot com.

Tuesday, March 3, 2009

You Know You're a WAHM

Another Work-At-Home-Mom shared a "You know you're a WAHM..." story.

Debi Silber, a Registered Dietitian, Personal Trainer, Whole Health Coach, Lifestyle Expert-just for moms, speaker, author and busy mom of 4 kids and 4 dogs shares this WAHM story:

"You know you’re a WAHM when in between taking out the 4 dogs, caring for the 4 kids, cleaning the house, preparing dinner and folding laundry you’ve found the time to write an info packed article, conduct an exciting interview while still managing to get in a much needed exercise session…burning off your stress as you listen to a download from an expert you’d like to learn from!"

Debi is The Mojo Coach™ because for nearly 20 years she's inspired and empowered unfit, overweight and overwhelmed moms to “get their mojo back” through gradual lifestyle change. Visit her website to get inspired!

Thank you Debi, for submitting your story. Four kids! You are quite an encouragement.

Do you have a "You know you're a WAHM..." story you'd like to share? Email me at lori at lbpublicrelations dot com.

Tuesday, February 24, 2009

You Know You're a WAHM

Fellow work-at-home-mom Ariane Griffiths,Executive Director of Foundation Studio Special Events, shares this story.

"You know you’re a WAHM when you are sitting at your desk, writing emails and humming the theme song to Blue’s Clues. Work phone rings, you pick it up instead of saying 'Good Afternoon' you say 'Did Steve find a clue yet!?'”

Thank you Ariane for submitting your story! If you have a WAHM story you'd like to share, email me at lori at lbpublicrelations dot com.

Tuesday, February 17, 2009

Free Course for Moms Wanting to Work from Home

Each week I receive an eNewsletter from the Christian Work at Home Moms Company. It's a good resource for motivation. They are hosting a free course to help moms who are interested in starting their own at-home business. See below for details! Announces Work At Home 101
A FREE online 3 week course designed to give moms a work-at-home starting place.

Most people are curious about working from home. We know others do it, but aren't sure how they do it.'s Work at Home 101 is designed to give you an overview of the choices available that will allow you to work from home. This online course will give you the starting place you've been searching for.

Best of all - it's completely free! CLICK HERE!

Some of the things covered during Work at Home 101:

* Where to Start
Home-Based Businesses
Avoiding Scams
Entrepreneur Tips

Tuesday, February 10, 2009

Tipping Point by Malcolm Gladwell

My husband bought this book for me for my birthday. He had heard an interview with the author on one of his favorite talk radio shows.

Here are some points from the book and how I can apply them to my PR business. As the book explains, “If anyone wants to start an epidemic, then he or she has to somehow employ Connectors, Mavens and Salesmen: he or she has to find some person or some means to translate the message of the Innovators into something the rest of us can understand.”

This is what I do as a PR professional. One example of how I’ve done this is with a former baby sling client. I developed a relationship with a popular mom/blogger who writes about baby slings. She was generous enough to include many of our promotions and contest on her blog. This helped build my client’s business.

I found his theory on the success of Paul Revere’s ride fascinating. As well as the success of making NY subways safer by removing graffiti. All parents will find it helpful to know who may influence the smoking epidemic in their children’s lives.

“It takes only the smallest of changes to shatter an epidemic equilibrium.

Social epidemics are driven by the efforts of a handful of exceptional people. How socialable they are, how energetic or how knowledgeable or influential among their peers.

Epidemics tips because of the extraordinary efforts of a few select carriers.” (It was fun to learn about these carriers and categorize various people I’ve met in my life.)

“Any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.”

“Connectors, people with a special gift for bringing the world together. Connectors manage to occupy many different worlds and subcultures and niches. …they have some combination of curiosity, self confidence, sociability and energy.” Peter Shankman, the creator of HARO comes to mind.

“It’s also the case that the closer an idea or a product comes to a Connector, the more power and opportunity it has as well.”

As a PR person, how can I find the connectors and mavens in each of my clients’ industries? How can I find the “exception few” who are capable of starting epidemics? Once I find them, how can I develop relationships with them and treat them well?

“Have the knowledge and social skills to start word-of-mouth epidemics. They are teachers as well as students. Mavens are the data banks. Connectors are the social glue.”

Gladwells’s studies on the “Stickiness Factor” in ads was also fascinating. He talks about very simple things companies have added to their ads that made all the difference.” With this in mind, I’ve been trying to place directions to my clients’ businesses in the blog posts I write for them.

“…small, close-knit groups have the power to magnify the epidemic potential of a message or idea. What are the most effective groups? Many small movements can create one contagious movement.”

What blogs, Yahoo Groups, FaceBook groups, etc. should my clients be a part of?

I highly recommend “The Tipping Point” for anyone with their own business and anyone who does business consulting.

Tuesday, February 3, 2009

Small businesses turn to contractors to cut costs

Recently, the Dallas Morning News printed an article called, "Small businesses turn to contractors to cut costs."

"As the recession forces small businesses across the country to cut expenses, some are making a dramatic shift – they're laying off employees and using independent contractors instead.

Hiring contractors rather than employees means businesses don't have to pay for employee benefits and don't owe the government payroll taxes for the contractors."

My website has always highlighted the economic benefits of hiring me as a freelancer to handle your public relations capabilities. I can help you tell your story to the media, position you as an expert in your industry and influence your target audience.

Here are the economic benefits to hiring Lori Bittenbender, PR freelancer:
  • Reduces costs with on-demand, task-specific help.
  • More affordable than a full time, salaried employee. Plus, you don’t have to pay benefits, sick time or vacation.
  • The solution for occasional writing needs.
  • Allows you to focus on what you do best, running your business.

Visit my website to learn more about me! I can also be reached at lori at lb publicrelations dot com.

You can read the full article here.

Tuesday, January 27, 2009

WOVI, Frisco Upcoming Events

I belong to a women's mentoring/networking group called Women of Visionary Influence, WOVI. I attend the Frisco chapter meetings. We meet the 4th Monday of every month at Blue Mesa Grill.

I have had the privledge of booking the speakers for this first part of the year.

Last night I was delighted to meet Courtney Warren, a social worker turned card designer. She and her presentation were as bubbly and delightful as her cards. Courtney encouraged us to slow down and communicate our love to family and friends. She even gave us a couple of her new Valentine cards to give to loved ones.

I enjoy attending WOVI meetings because WOVI isn't your typical surface-level networking group. At the end of each presentation the women at each table, share their answers to a question about the presentation. Everyone provides feedback. These are called "mento-rings" and they really allow women to connect both professionally and personally.

Everyone is invited to attend the WOVI meetings. Here are some of the other speakers who will be presenting this year.

March - Karon Karter, author of “The Six-Week Bikini Countdown. Karon will share tips on how to get your best, healthy body.

“What you think is what you feel, and what you feel is what you radiate through the gift of living your best, dare I say, sexier life — and what woman wouldn’t what that?” shares Karter.

April - Jenny Hander, author of “A Place of Peace.” In her topic, “Rose Colored Glasses,” which was inspired by her young daughter’s pink prescription glasses, women will learn to see “good”—no matter what circumstances life may bring.

Women will learn three key messages through Jenny’s “Rose Colored Glasses”
Losing sight – how challenging circumstances can strike you off course
Tiring of the darkness – realizing that you want and deserve better
Seeing Clearly – learning to regain focus on your hopes and dreams

May - Mary DeMuth - Abundant Parenting

Abundant parents get an ACTIVITY adjustment.
Abundant parents learn the importance of AUTHENTICITY.
Abundant parents are alive in the moment; they are AWARE.

What's your favorite business networking group?

Tuesday, January 20, 2009

Media Hits!

I've had 4 amazing media hits for my client, Plano Aesthetics, this month. Four major media hits all in one month, with another segment scheduled as well. I hope I don't have a long dry spell with them after all these media hits!

Here they are...

WFAA, January 19, 2009 (ABC)
Wrinkle treatment uses no toxins

CBS11, January 14, 2000
N. Texas Doc Performing Unique Water Liposuction

WB33, January 13, 2009
Relaxed Expressions, The alternative to Botox

WB33, January 12, 2009
Water Liposuction

Tuesday, January 13, 2009

Using Special Events to Draw Publicity

Back in December, the Dallas Morning News ran a story from New York Times about small businesses using creative special events to draw publicity.

This is a brilliant and cost effective marketing technique to draw business.

Here's some things the store owners who were featured are doing to attract customers:

Deborah Reese, owner of Seventh Goddess lingerie shop in Albuquerque, NM:

  • Opted not to increase her advertising budget this year for the first time since she opened the shop four years ago.
  • She's developed a new Facebook page and is encouraging employee blogs.
  • Coordinated a "Sex and the City pajama party" in which customers sat on pillows for manicures and facials.
  • Erotic poetry reading on Valentine's Day.
  • The owner says, "People who ordinarily wouldn't come, come. You just have to spring for the munchies and drinks."

The result? The parties boosted sales. Dozens of pajamas sold at the PJ event.

Mary Hughes, owner of Mary's Futons, San Rafael, Calif.

  • Coordinated a comedy show, using her futons as the seating! "An Evening of Lie-Down Comedy"

The first show sold out. So they added another show and it sold out as well.

These are brilliant and effect publicity campaigns.

Need a creative mind to brainstorm some fun events to draw customers to your place of business? Contact me at lori at lb publicrelations dot com. I'd love to help!

You can read the entire story in the Dallas Morning News here.

Tuesday, January 6, 2009

You Know You're a WAHM

Fellow WAHM, Karen Plumley, a freelance writer shared this with me.

You know you're a WAHM when...

"The kids are running around the house banging and screaming. The TV is on full blast. Husband has taken over the computer to play a video game. And you're attempting to talk with a client on the cell phone...with a weak signal...buried in the walk-in closet under a mound of clothes so you can hear. Been there, done that, many, many, many times."

Visit Karen's website.

To submit your WAHM story please contact me at lori at lbpublicrelations dot com.