I also sent an email from the hospital the next day for my client and the reporter to coordinate things together while I enjoyed my new baby boy.
Here is the segment.
It used to be that having a website was as high-tech as it got for physicians interested in reaching out to their patients or the public at large. If the site had things such as electronic medical forms, informational videos and online appointments, you had something fairly sophisticated.
But oh, that was so 30 seconds ago.
People now expect some form of two-way communication through social media in nearly every sector of society, and physicians are trying to address that desire by chipping away at the traditional doctor-patient relationship.
It makes good marketing sense because even doctors are trying to run a business. This is a way to get the word out and keep patients, who are among the best sources for referrals, engaged in the practice.
It also leverages what Facebook does so well, which is to create a community, albeit through cyberspace, for those with common interests and concerns.
The bulk of the information on these pages consists of links to medical websites and articles of interest based on practices' specialties. Many of the postings are aimed at showing the more personal side of practices, from items about their involvement with different charities, to photos of the office staff on crazy-Christmas-sweater day.
Read the full article.
I handle the social media for two physicians. Need help with your social media? Contact me!
“When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”
That’s the herd mentality at work. While it’s pretty easy to create a Facebook page, the task of convincing visitors to create persistent relationships through the “Like” button and to engage in conversation requires different skills. Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Getting that repeat traffic is the special sauce of Facebook success.
Here are five tips that Schmulen recommends:
I've been freelancing for more than 5 years now! 5 years!
I thank God for my clients, learning experiences, successes and the ability to be at home with my kiddos. I started freelancing just before the first child was born and now she'll head to Kindergarten later this summer.
Stick with it mamas! All those who work at home or outside the home.
