Tuesday, July 27, 2010

Book Bloggers

Here is a long list of book bloggers that the Publicity Hound included in her recent newsletter. It was found in the Publisher's Weekly ezine.

Some of them discuss books. Many write book reviews.

The timing couldn't be better, as more newspapers and magazines are eliminating book review sections.

Check them out if you need to promote a book.

Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."

Wednesday, July 21, 2010

You know you're a WAHM

You know you are a WAHM when you can take your daughter to swim lessons in the morning and coordinate an interview for your client on FoxNews.com later in the same day.

Do you have a "You Know You're a WAHM" story to share? Send it to me for consideration to lori @ lbpublicrelations dot com.

Wednesday, July 14, 2010

Dallas Morning News Features Story About "Haul Videos"

Teens and young women share their purchases in homemade videos.

Many of them have huge amounts of followers.

"Haul videos are an offshoot of beauty and style tutorials ..."

"It's easy to show off a $2,000 Versace shirt, but these women are finding fashion on a budget and finding style on their own and sharing what they love with others who feel the same way."

Don't look for the trend to slow down anytime soon. Quinn predicts social media sponsorships will increase 24 percent this year to $56.8 million.

"Ad agencies are pulling their hair out trying to figure out how to reach the youth audience," he said.

Click here to read the full article.

How can your company create "Haul Videos?"

Can you ask some customers to provide video diaries? Maybe invest in some video equipment to film them right then and there in your place of business?