I found an interesting Facebook Marketing article.
64 Awesome Facebook Marketing Techniques
Showing posts with label Social Marketing. Show all posts
Showing posts with label Social Marketing. Show all posts
Wednesday, August 24, 2011
Thursday, December 16, 2010
The End of ‘Social Media’
I love how this article says,
"Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown.
A friend who runs an auto dealership tells me that customers today typically know more about the cars they want to buy than his own salespeople do. Some now come into the showroom knowing precisely what other people have paid for cars at his dealership within the last couple of months. Think of how that changes his business. And what’s happening in auto sales will happen in every single industry."
The End of ‘Social Media’
"Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown.
A friend who runs an auto dealership tells me that customers today typically know more about the cars they want to buy than his own salespeople do. Some now come into the showroom knowing precisely what other people have paid for cars at his dealership within the last couple of months. Think of how that changes his business. And what’s happening in auto sales will happen in every single industry."
The End of ‘Social Media’
Friday, October 1, 2010
Crush It by Gary Vaynerchuk
Crush It by Gary Vaynerchuk
A client suggested this marketing book, so I figured I'd better read it.
It's been well over a year since I've read any marketing books. Since I work by myself from home, I don't get to learn from other professionals as often as I would if I worked in an office setting. I always appreciate reading good, inspirational marketing books.
Crush It by Gary Vaynerchuk was very inspirational!
I've already suggested the book to many of my clients.
He basically explains how to build your brand using the power of social media.
He has emphasized a concept I've tried suggesting to my clients in the past. While I'm the "social media editor" (cool term he used to describe folks like me) for my clients, and my industry articles and perspectives are important and beneficial, they can only go so far. It's even more beneficial for clients to get into their social media accounts and post inside information as well.
Here's how Vaynerchuk explains this point:
"My business already has a Twitter account and a Facebook page, we’re set in the social media department.
This is the equivalent of claiming twenty years ago that just because your business bought a TV spot and a few ads in the newspaper, you didn’t need to pay attention to your advertising department. Social media isn’t about joining in, it’s about being involved."
Share your surgery schedule, share birthday photos of staff members, share what your diet coordinator is eating for lunch, share what your dental staff gives out at Halloween, share the exercise techniques of your cosmetic surgery staff, share your experiences during a hair training class.
A cool point about blogs from the book, "A website is for communicating logistics and facilitating sales; your blog is for communicating the essence of your brand. It allows you to expand your topic in ways that a static website simply can't.
Vaynerchuk gives a step-by-step marketing strategy that is easy to follow and will help readers "Crush It."
From the Amazon link:
Learn: Why social media has evened the playing field, destroying the “gate-keepers” who had previously dictated the distribution of content.
Learn: How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand.
Learn: Why storytelling is the most important business concept in the current marketplace.
Learn: How you can build an online business around your passion without quitting your day job.
Learn: Why Twitter and Facebook are just tools and not a social media strategy.
Learn: How to take advantage of the half-billion dollars in advertising that are moving to the internet.
Learn: Why transparency and being true to yourself are now winning marketing formulas.
Learn: How to build and maintain an online community around your passion and brand.
Learn: Strategies for turning attention into money.
Learn: Why the legacy element of the internet era is so underrated.
Tuesday, April 27, 2010
Dallas developer devotes staffer full time to blog and tweet | News for Dallas, Texas | Dallas Morning News | Dallas Business News
Here's a great story about Kendall Shiffler, who spends hours each day on blogs, Facebook and Twitter.
It's her job as social media maven for Lower Oak Lawn, a new residential and retail development in Dallas' Design District between the Trinity River and Interstate 35 East.
I do similar work for my clients and am their "voice" on social media pages.
Quoted from the article, "Small businesses have lagged in using social media because they don't have the staff or time," said Janet Wagner, director of the University of Maryland's Center for Excellence in Service. That's changing: A study by the center found the use of social media by small firms doubled to 24 percent last year in the U.S.
Reporter Sheryl Jean shares these tips for small businesses:
1. Know your target audience or customer.
2. Develop a social media marketing strategy.
3. Make sure your website or blog has the best search engine optimization.
4. Find the right voice for your business.
5. Join Facebook, Twitter and YouTube.
6. Join Linkedin and other professional networking sites.
7. Start a company or personal blog.
8. Integrate social media into your traditional marketing.
9. Research what your competitors are doing.
10. Address negative feedback immediately. Don't ignore it.
Dallas developer devotes staffer full time to blog and tweet | News for Dallas, Texas | Dallas Morning News | Dallas Business News
Posted using ShareThis
It's her job as social media maven for Lower Oak Lawn, a new residential and retail development in Dallas' Design District between the Trinity River and Interstate 35 East.
I do similar work for my clients and am their "voice" on social media pages.
Quoted from the article, "Small businesses have lagged in using social media because they don't have the staff or time," said Janet Wagner, director of the University of Maryland's Center for Excellence in Service. That's changing: A study by the center found the use of social media by small firms doubled to 24 percent last year in the U.S.
Reporter Sheryl Jean shares these tips for small businesses:
1. Know your target audience or customer.
2. Develop a social media marketing strategy.
3. Make sure your website or blog has the best search engine optimization.
4. Find the right voice for your business.
5. Join Facebook, Twitter and YouTube.
6. Join Linkedin and other professional networking sites.
7. Start a company or personal blog.
8. Integrate social media into your traditional marketing.
9. Research what your competitors are doing.
10. Address negative feedback immediately. Don't ignore it.
Dallas developer devotes staffer full time to blog and tweet | News for Dallas, Texas | Dallas Morning News | Dallas Business News
Posted using ShareThis
Thursday, December 10, 2009
Paul Gillin's Message to Graduates
Social Media Expert, Paul Gillin, spoke to Dr. Nora Barnes’ social media marketing class at the University of Massachusetts/Dartmouth.
He had some VERY important things to tell them.
Here are some of my favorites:
- Much of what you’ve learned about marketing over the last four years will be irrelevant five years from now.
- You should discard much of what your teachers have been telling you about the media. Traditional media is collapsing and what emerges from the rubble will look very different than the institutions we now know.
- Traditional media was built upon a foundation of inefficiency. The clothing retailer who wanted to reach the .01% of the population who want to buy a wedding gown at any given time has had to pay for the 99.9% who don’t. That’s crazy, but it’s the only way we could get a message across in the past.
- In the old days, the marketer’s job was to media-train a few key executives. In the future, the marketer’s job will be to media-train the entire company.
Here's the full list.
He had some VERY important things to tell them.
Here are some of my favorites:
- Much of what you’ve learned about marketing over the last four years will be irrelevant five years from now.
- You should discard much of what your teachers have been telling you about the media. Traditional media is collapsing and what emerges from the rubble will look very different than the institutions we now know.
- Traditional media was built upon a foundation of inefficiency. The clothing retailer who wanted to reach the .01% of the population who want to buy a wedding gown at any given time has had to pay for the 99.9% who don’t. That’s crazy, but it’s the only way we could get a message across in the past.
- In the old days, the marketer’s job was to media-train a few key executives. In the future, the marketer’s job will be to media-train the entire company.
Here's the full list.
Thursday, November 13, 2008
How to draw traffic to your website
I recently received this email:
I'm not sure what is available to me as a WAHM with my own internet retail site. I do blog, and I do have a newsletter, but what else can I do to help me gain more traffic (it has been gaining traffic since I opened (in Feb 2008), but I'm thinking that I may have hit a wall lately. I do my own SEO work, but wonder if I'm missing a big piece of the puzzle?
Here’s my tips about drawing traffic to your website.
The great thing about internet marketing is that we no longer have to rely on traditional media (newspapers, magazines, TV) to publicize our message. We can now market directly to our customers. However, the internet is not a one-way marketing vehicle. Use the various sources within the internet to develop relationships and position yourself as an expert. Social marketing should be done on a regular basis. You can’t just create a blog or MySpace account and forget about them. You must use them regularly. Link back to your website as often as possible when creating and using all of these social media sites.
Blogs
If you have a blog (which all companies should have a blog), search other blogs, read them and make genuine comments. If you have a babywearing business, read and comment on the blogs of pregnant women and women with babies. If you have a cake company, read the blogs of chocoholics and those who love to bake. You can read more about the powerful marketing effects of blogging on my website.
Forums/Yahoo Groups
There are many forums and or groups within your community or in the internet world. Does your city have a forum? Mine has 380 Guide. My community has a forum specifically for moms. Whatever your niche or target market there is a web forum out there where people are talking about your type of products. I suggest you become a member and these forums or Yahoo Groups and participate in the conversations. Don’t use the forums to directly sell your product, but provide your expertise when members have questions pertaining to your industry.
MySpace/FaceBook
According to MySpace for Dummies, “A social networking site is a site that allows users to create individual profiles in hopes of making contact with other site users that share similar interests of goals.” Businesses that create profiles on MySpace or Facebook have an excellent opportunity to generate a lot of “grass roots buzz.”
Traditional marketing tactics have always been a release-it-and-forget it process: place an ad, run a TV commercial, post a billboard. With on-line media outlets like MySpace and Facebook, it’s a two-way communication process. You simply can’t just create a MySpace page and hope for friends. It’s important to use the “tools” within each site to build relationships. Ideas include commenting on your friends’ pages, creating your own videos and posting them on your profile page, sending your friends bulletins about upcoming events and articles of interest. Be careful not to spam. The on-line social participants expect to be able to comment, leave questions and are uninterested in one-way dialogs.
YouTube
Another social networking site that provides beneficial marketing opportunities for spas is YouTube. Simple and effective video cameras are very affordable these days. Short videos about the services you provide, product demonstrations, wellness tips from your technicians and tours of your facility require little editing. Sites like www.onetruemedia.com allow you to clip your videos and create montages which you can then post to YouTube. Once you’ve created and posted your videos, there many marketing opportunities within YouTube for you to reach customers: share it with the friends attached to your account; post a message on a bulletin board; and invite friends to subscribe to your account. Your YouTube videos can also be posted on your blog and within your MySpace and Facebook profile pages.
eMail Marketing/eNewsletters
I’m a big fan of user-friendly on-line email marketing programs like Constant Contact, which allow companies to easily and effectively create high-impact, professional quality emails. The key is to provide valuable content within your eNewsletters – don’t just advertise your products and services. Valuable content includes success stories; photos of customers using your product; and news about your company; I always recommend that customers have an “Over at our blog” section with links back to posts for customers who may not have read your blog.
Twitter
Twitter has many faithful followers who are loving the marketing results they are seeing with Twitter. I haven’t played around in Twitter very much. However, the blog for New World PR, writes about Twitter quite frequently. You may learn more about the marketing vehicle over there.
I'm not sure what is available to me as a WAHM with my own internet retail site. I do blog, and I do have a newsletter, but what else can I do to help me gain more traffic (it has been gaining traffic since I opened (in Feb 2008), but I'm thinking that I may have hit a wall lately. I do my own SEO work, but wonder if I'm missing a big piece of the puzzle?
Here’s my tips about drawing traffic to your website.
The great thing about internet marketing is that we no longer have to rely on traditional media (newspapers, magazines, TV) to publicize our message. We can now market directly to our customers. However, the internet is not a one-way marketing vehicle. Use the various sources within the internet to develop relationships and position yourself as an expert. Social marketing should be done on a regular basis. You can’t just create a blog or MySpace account and forget about them. You must use them regularly. Link back to your website as often as possible when creating and using all of these social media sites.
Blogs
If you have a blog (which all companies should have a blog), search other blogs, read them and make genuine comments. If you have a babywearing business, read and comment on the blogs of pregnant women and women with babies. If you have a cake company, read the blogs of chocoholics and those who love to bake. You can read more about the powerful marketing effects of blogging on my website.
Forums/Yahoo Groups
There are many forums and or groups within your community or in the internet world. Does your city have a forum? Mine has 380 Guide. My community has a forum specifically for moms. Whatever your niche or target market there is a web forum out there where people are talking about your type of products. I suggest you become a member and these forums or Yahoo Groups and participate in the conversations. Don’t use the forums to directly sell your product, but provide your expertise when members have questions pertaining to your industry.
MySpace/FaceBook
According to MySpace for Dummies, “A social networking site is a site that allows users to create individual profiles in hopes of making contact with other site users that share similar interests of goals.” Businesses that create profiles on MySpace or Facebook have an excellent opportunity to generate a lot of “grass roots buzz.”
Traditional marketing tactics have always been a release-it-and-forget it process: place an ad, run a TV commercial, post a billboard. With on-line media outlets like MySpace and Facebook, it’s a two-way communication process. You simply can’t just create a MySpace page and hope for friends. It’s important to use the “tools” within each site to build relationships. Ideas include commenting on your friends’ pages, creating your own videos and posting them on your profile page, sending your friends bulletins about upcoming events and articles of interest. Be careful not to spam. The on-line social participants expect to be able to comment, leave questions and are uninterested in one-way dialogs.
YouTube
Another social networking site that provides beneficial marketing opportunities for spas is YouTube. Simple and effective video cameras are very affordable these days. Short videos about the services you provide, product demonstrations, wellness tips from your technicians and tours of your facility require little editing. Sites like www.onetruemedia.com allow you to clip your videos and create montages which you can then post to YouTube. Once you’ve created and posted your videos, there many marketing opportunities within YouTube for you to reach customers: share it with the friends attached to your account; post a message on a bulletin board; and invite friends to subscribe to your account. Your YouTube videos can also be posted on your blog and within your MySpace and Facebook profile pages.
eMail Marketing/eNewsletters
I’m a big fan of user-friendly on-line email marketing programs like Constant Contact, which allow companies to easily and effectively create high-impact, professional quality emails. The key is to provide valuable content within your eNewsletters – don’t just advertise your products and services. Valuable content includes success stories; photos of customers using your product; and news about your company; I always recommend that customers have an “Over at our blog” section with links back to posts for customers who may not have read your blog.
Twitter has many faithful followers who are loving the marketing results they are seeing with Twitter. I haven’t played around in Twitter very much. However, the blog for New World PR, writes about Twitter quite frequently. You may learn more about the marketing vehicle over there.
Thursday, July 31, 2008
Blog Success Story: KABOOST
KABOOST is a company that knows the power of social marketing.
Yesterday, on my personal blog, I wrote about how my 18 month old daughter would rather eat at the dining room table than in her high chair. Of course, her chin is just at table height.
I wrote how the KABOOST is a brilliant invention and now on my wish list. KABOOST is a compact and portable chair booster that raises the height of kitchen and dining room chairs so your child can sit at the table just like a big kid.
I also linked to the funny videos KABOOST has on their website. You can click here to see them. Creating videos using your products and placing them on your website, on YouTube and on your MySpace/FaceBook pages is another powerful marketing tool. KABOOST’s videos have been emailed to me from other moms.
I mentioned the “wish list” because we have a couple of family members who periodically send us care packages and this could be an idea for a gift.
Well, this morning I received this email from KABOOST. They obviously have a Google alert set up to let them know whenever their company is mentioned online. Your company should have one too. Click here to set it up.
Here’s the email:
"We saw your blog today and see that KABOOST is on your wish list. Well we want to make that wish come true and send you a complimentary KABOOST. All we ask is that we see “after” picts of your daughter using KABOOST. Your images would make great before and after shots. Please let me know where to send your KABOOST."
Of course I’ll be glad to post some before and after photos! What a brilliant company. Many moms read my blog and may be influenced to buy a KABOOST after seeing my post!
Thanks KABOOST!
Yesterday, on my personal blog, I wrote about how my 18 month old daughter would rather eat at the dining room table than in her high chair. Of course, her chin is just at table height.
I wrote how the KABOOST is a brilliant invention and now on my wish list. KABOOST is a compact and portable chair booster that raises the height of kitchen and dining room chairs so your child can sit at the table just like a big kid.
I also linked to the funny videos KABOOST has on their website. You can click here to see them. Creating videos using your products and placing them on your website, on YouTube and on your MySpace/FaceBook pages is another powerful marketing tool. KABOOST’s videos have been emailed to me from other moms.
I mentioned the “wish list” because we have a couple of family members who periodically send us care packages and this could be an idea for a gift.
Well, this morning I received this email from KABOOST. They obviously have a Google alert set up to let them know whenever their company is mentioned online. Your company should have one too. Click here to set it up.
Here’s the email:
"We saw your blog today and see that KABOOST is on your wish list. Well we want to make that wish come true and send you a complimentary KABOOST. All we ask is that we see “after” picts of your daughter using KABOOST. Your images would make great before and after shots. Please let me know where to send your KABOOST."
Of course I’ll be glad to post some before and after photos! What a brilliant company. Many moms read my blog and may be influenced to buy a KABOOST after seeing my post!
Thanks KABOOST!
Subscribe to:
Posts (Atom)
