Friday, May 30, 2008

Holiday Gift Lists

Any publicists out there ever used or purchased a holiday gift media list? Have you ever done a holiday gift idea media campaign?

I’m debating on buying this holiday gift list. It’s expensive. However, I know, now is the time to start pitching gift ideas.

Wednesday, May 28, 2008

You Know You're a WAHM

When you bring the only radio in the house (a very large boom box) down to the dining room to feed your daughter and listen to your client being interviewed on a morning radio show.

Wednesday, May 21, 2008

Always Take the Meeting

One of the rules by Peter Shankman in his book, “Can We Do That? Outrageous PR Stunts That Work and Why Your Company Needs Them” hit home with me.

“Always take the meeting. You never know where the next client, next big project, next crazy idea, next new job, next promotion, raise or shot at glory is going to come from. Always take the meeting.”

I am currently the publicist for Marni Matyus who owns The Sling Station, and Peppermint Baby Boutique.

About a year ago, she put out a notice on the DFW Babywearing Yahoo group that she needed models (moms and babies) for a photo shoot for her advertising. I agreed to help out.

But the day of the event, I debated on going. My daughter was about 5 months old at the time and a mama’s girl. I knew she wasn’t going to let Marni hold her to take babywearing photos. My husband encouraged me to go since I gave my word.

True to my gut feeling, my daughter screamed her head off whenever we placed her in a baby sling Marni was wearing.

Afterwards, when I was nursing my daughter to calm her down, I got to talking to Marni about her business. I really enjoyed wearing my daughter in a sling and so her business was very intriguing. I asked her about her PR/marketing efforts. She wasn’t doing much in terms of PR and was very interested that I was a PR freelancer. We exchanged cards. Had a lunch a few days later and now Marni is one of my most favorite clients!

Always take the meeting – or in my case, attend the photo shoot!

Wednesday, May 14, 2008

May: National Revise Your Work Schedule Month

Being a WAHM, my work schedule definitely doesn’t fall into the traditional 9 a.m. – 5 pm. routine.

I’m up at 3:15 a.m.
Work until about 5:30 a.m. and then get hubby up and help him get ready for his day.
Daughter usually wakes up around 6 a.m.

Back to work around 10 a.m. when daughter goes down for a nap.

Work until about noon.

Back on the computer around 6 p.m. for final email checks and tie up any remaining work.

I’ve never liked the structure of having to stay at a job until a certain time. I always preferred to get to work early and leave early.

In high school I worked at a steak booth at the local Renaissance Faire. I loved being the first one at the booth and getting the kitchen set up for the day. Because of this, I was always the first to get to go home.

At the PR agency, I was always the first to arrive - usually an hour before anyone else. I would bring in the newspapers, make coffee and have a quiet start to my day. Everyone else would stay late at the office. I would leave promptly at 5:30 when the office hours were closed. Co-workers would say, “You leave early.”

“No, I leave on time.”

Working out and family time was more important to me then staying late at the office.

So, in honor of National Revise Your Work Schedule Month, I celebrate and appreciate being able to work from home where I can work when my daughter is asleep and when she’s awake, go for walks, soothe her cries, play chase and read books.

Wednesday, May 7, 2008

Happy Mother's Day

NAME: Lori Bittenbender

POSITION: Work-from-home-mom. Publicist. Public relations freelancer.

COMPANY & URL: Lori Bittenbender Public Relations


A SITUATION AT WORK THAT YOU THINK YOU HANDLED LIKE A MOTHER - GOOD OR BAD: No particular situation comes to mind. Like a mom, I keep an organized to-list for all my projects. I am patient yet persistent when my clients are too busy to call me back.

HOW DOES BEING A MOM HELP YOU AT WORK? I have compassion for clients when their kids are sick. Being a work-from-home mom, I know I can’t get everything on my to-do list accomplished in one day so I prioritize and tackle the major items first.

HOW DOES WORKING HELP YOU AS A MOM? It gives me another sense of fulfillment. I enjoy writing and get to write press releases, articles and pitch letters for my clients. I enjoy being creative and appreciate brainstorming publicity ideas. I enjoy a “media high” when I get my clients in the news.

Happy Mother’s Day!