- It boosts morale and helps retain and recruit employees.
- Parents have extra time to bond with their babies while getting their work done.
Monday, March 24, 2008
This will be the 4th media hit for me for my Ali Cardaropoli/Fairhill School pitch.
I do PR for Solare Spa and Cafe in Frisco. The owner, Rosanne, really believes in me and my work. She's an incredibly generous lady. Anyway, her daughter attends Fairhill and is in the drama department. Stay with me....Rosanne is very impressed with the drama instructor and wanted me to try and get some PR for her.
Well the drama instructor is a wonderfully hard working and dedicated teacher. Great woman. But in media terms, so what? Not much media meat there. So when I found out that one of the other drama students, Ali, couldn't read 5 years ago, and is now going to be her class Valedictorian, the media bells began chiming. To tie it all back to the drama teacher, Ali recently wrote and directed her own play which will be performed at the Eisemann Theatre on April 10.
The Dallas Morning News did a wonderful story on Ali and it ran on the front page of the Metro section on Easter Sunday. Two community newspapers are running a story I wrote about Ali and the latest call was from Plano Star Courier who will interview Ali and her mom for their story.
I am honored to have been able to pitch Ali and her inspirational story. Click here to read the Dallas Morning News article: Plano teen overcomes learning disabilities to graduate as valedictorian
Saturday, March 22, 2008
My family and I just spent five nights at a cabin in the towering pines of Broken Bow, OK. Log cabin owners who rent their places should have a blog. It would be such a powerful marketing tool – like an on-line guest book!
This cabin did have a traditional guest book, but all the entries sounded the same: The cabin was great….We loved the hot tub….We loved the deck…etc.
Create a questionnaire to probe their minds and really learn what they liked about the cabin and about the area. What did they do on their vacation? Let them know that their answers may be used on your blog (have them sign the form for permission to use their answers for marketing purposes). Also provide the guests with your email and encourage them to send you a vacation photo.
You’re not just renting a log cabin, you’re providing relaxation, family time and vacation memories. A blog will bring the cabin to life and will really give potential guests a sense of what it will be like to stay at your cabin.
Here are the questions I came up with and they are categories I would use to organize the blog. I also provided my answers based on my experience this past week.
What I wish I would have brought…a high chair! My daughter was walking around dropping her food on the floor. We bought a portable high chair at the Wal-Mart the very next day!
What I wish they would stock in the cabin…A first aid kit and a phone number/directions to the nearest hospital. We didn’t need either, but the idea crossed my mind. (Log cabin owners could respond/improve their cabin with these suggestions.)
Thank goodness they had…Pickles! We forgot our jar! We love pickles on our burgers!
During our stay, we really enjoyed _________ at the cabin. The hot tub! Especially after hiking.
In Broken Bow: The library – what a charming place! My daughter loved holding the baby dolls and stuffed animals they have for kids.
At the State Park: The Natural Trail Hike – It’s fairly flat and follows the river. It was very manageable with our 14-month old daughter.
Tell us about your trip. What did you see and do? Where did you go? What did you think of it all?
Tell us something funny that happend during your stay.
Then, as the cabin owner, I would blog about the following to further provide detailed information for future guests:
Things to do in Broken Bow (or whatever city your cabin is in).
Restaurants (talk about your favorite meals, don’t just give a general description.)
Broken Bow State Park Stats (or whatever area your cabin is in)
Bios of the log cabin owners
Stats about the log cabin
Reservation contact information
Need a blog for your vacation property? Contact me at lori at lbpublicrelations dot com.
Friday, March 14, 2008
I periodically read her blog – she’s hilarious!
Compassion International invited a dozen influential Christian bloggers on a trip to Uganda. The bloggers journaled their trip and wrote about Compassion at work in the lives of impoverished children and their families.
Every time I checked back onto BooMama’s blog to get an update on her journey in Africa:
I felt her love for the kids;
I felt her love for the Lord and his love for these families of Uganda.
I got to see the adorable faces of the precious children and read first hand account of their reactions to their sponsors.
I got to share in BooMama’s shock at the absolute, deplorable poverty some of these kids live in.
BooMama would post the photos of children who still needed sponsors and the next time I logged on, they had been sponsored!
I got to see BooMama evolve as a person as well. She’s not used to hiking, sleeping where monkey’s can invade your room or being away from KFC. Here’s a quote from her blog:
“Perspective. It’s a mighty good thing. And that day - in the middle of a remote Ugandan village that has no power, no running water, no telephone lines and no cable television - I found tons of it.”
According to Compassion’s website, they started the blog for “emphasis on social networking and increased communications avenues.” They wanted to “energize sponsors and donors to become active advocates for children in poverty energize sponsors and donors to become active advocates for children in poverty.”
Congratulations Compassion on such a brilliant and blessed blogging campaign!
Click here to see BooMama’s Uganda journey.
Friday, March 7, 2008
Tuesday, March 4, 2008
Chesapeake Family Magazine published my babywearing article in their March, 2008 issue.
I have been querying regional parenting publications for my client, The Sling Station and Peppermint.com. The query proposes a feature article will teach readers about the benefits of babywearing and will guide them in choosing a carrier. I tell each editor that I will interview local parents who have successful babywearing experiences and will provide a list of local babywearing resources.
Well, the editor of Chesapeake Family Magazine accepted my query! I had a lot of fun interviewing local Maryland moms. I love reading babywearing success stories!
My client is listed in the resources and provides expert commentary throughout the article.
A few other goodies:
The cover of the magazine teases the story inside: The Benefits of Babywearing
In the “From the Editor” section: “And anyone who can’t figure out how they’re going to get anything done when their newborn insists on being carried everywhere needs to read Lori Bittenbender’s great piece on babywearing.” Ha! Yeah! That’s me, Lori Bittenbender.
You can click here to read “The Benefits of Babywearing” by Lori Bittenbender.