I love this tip for small businesses who receive frequent requests for donations for silent auctions:

"Hunt uses auction donations to boost business. Instead of a gift card, she donates a private party for the auction winner and 40 friends. Party attendees enjoy a complimentary dessert and drink – and get 20 percent off any purchases they make that night."

It's brilliant! Get them into the store along with their friends to experience your shop personally!

This quote comes from an article in the Dallas Morning News about how "Locally owned shops innovate to compete with online stores." You can read it here.

This article also said if you don't want vacant retail strips, shop the local stores! Good reminder.

You know you're a WAHM...

You know you're a WAHM when you can take sticks of butter and cream cheese out of the refrigerator at 3 a.m. to have them softened and ready for baking by 8 a.m. when the kiddos are awake.

Merry Christmas to all the other WAHMs!

Do you have a You know you're a WAHM story to share? Send it to me for consideration lori at lbpublicrelations dot com.

The End of ‘Social Media’

I love how this article says,

"Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown.

A friend who runs an auto dealership tells me that customers today typically know more about the cars they want to buy than his own salespeople do. Some now come into the showroom knowing precisely what other people have paid for cars at his dealership within the last couple of months. Think of how that changes his business. And what’s happening in auto sales will happen in every single industry."

The End of ‘Social Media’

You know you're a WAHM...

Thank you God for blessing me with a home-based business so that I can capture photos like these.