Wednesday, January 30, 2008

Media Hit!

Victoria Snee filmed a Trendy Tuesday segment at Plano Aesthetics. She did a report on their Dr. TED Diet. Patients are seeing amazing results with this diet that includes a mildly Ketogenic and Glycemic Index controlled meal plan and uses hormone creams and B-12/B-6 shots.

Two lifestyle reporters have jumped on this story. The medical reporters won't return my phone calls or emails. I even began pitching it back in December to get on the New Year's resolution/dieting/healthy eating band wagon. Dr. TED's book should be coming out soon and I'm going to read it to see if I can alter my pitch to be more medical to peak their interest. Any tips on pitching medical reporters would be appreciated!

You can see the Plano Aesthetics Trendy Tuesday segment by clicking here. The client emailed to say they've already had 9 calls this morning because of the segment. That folks, is the power of publicity!

Wednesday, January 23, 2008

Organized Blogging

Keeping an organized blog will help your readers read your past posts with ease and will give them a good idea of all the topics you write about. So, here’s how to create an archive like the one I have to the right.

In the dashboard area of your blog, go to the layout section.

Add a page element

Add “labels”

Edit your labels:
Title it the way you’d like.
Suggestions: Blog Archive, Topics I write about, Past Posts
Click “Sort Alphabetically”
You can either add categories now or add them after each post.
Save all your work

Before you publish a new post, be sure to type in the labels you want to categorize the subject of your post. (It's the bar at the bottom of the post screen.) Separate them with a comma. Categories you already have written and labeled will automatically pop up.

The archive function will automatically place a copy of the blog in each of the categories you choose to organize your post. Some blogs may have one category and others may have several.

I’m trying to organize my categories in a broad range of subjects rather than every little detail I write about.

Happy organized blogging!

Sunday, January 20, 2008

You Know You're a WAHM

When you've got a pot of chicken soup heating up for the sick husband.

Baby is happily eating her butternut squash and black beans.

You go to check your email one more time for the night and there's an email from the local NBC station saying they want to do your client's diet segment!

Sweet! No need for dessert tonight!

Stay tuned for some excellent TV media hits!

Friday, January 11, 2008

You Know You're a WAHM

When you are sitting in the parking lot of your pediatrician's office with your daughter asleep in her car seat and coordinating the details of a video shoot with a producer from a local news channel.

Thank God for cell phones and virtual offices!

Send me your "You know you're a WAHM" tale for future consideration. lori at lbpublicrelations dot com.

Friday, January 4, 2008

Contests for Publicity

I am finishing up a successful campaign using a contest to generate publicity.

For The Sling Station, I came up with the idea to host a "Beautiful Babywearing" photo contest. We chose four categories:

Most Artistic
Best Baby Smile (see the winning photo - isn't she cute?)
Most Creative Location
Cutest Child Wearer

For the contest announcement, one newspaper and four bloggers announced the contest.

We received more than 40 entries!

When the winners were selected, I sent all of their hometown papers a press release and the winning photo. Three of the four hometown papers ran the winning photo and press release! Papers from all over the country: North Carolina, Illinois and Hawaii! All three papers ran my client's websites.

I'm very thankful this was a successful publicity campaign!