Thursday, September 27, 2012

Interesting social media stats

Read these interesting stats today...

Anyone who works in social media will tell you that a robust brand presence is more important than ever. 

Independent studies are corroborating this notion. Take a look at this infographic from Lab 42 and these key findings:

• 82 percent of people surveyed say that Facebook is a good place to connect with brands, but only 35 percent feel brands listen to them more on Facebook.

• Half of those surveyed find that a brand’s Facebook page is more useful than its website.

• 75 percent of those surveyed say they feel more connected to a brand they like on Facebook.

Need someone to help you monitor your social media pages and build relationships with your customers?  Contact me at lori at lbpublicrelations dot com. 

Saturday, September 8, 2012

What children’s books teach us about PR

I thought this was cute.

What Children's books teach us about PR by  Julai Whipple

She mentions “The Monster At The End of This Book,” by Jon Stone - which I have read.

PR Lesson: Be fearless. Go forth. Identify people you’re afraid to talk to, and do it. Nobody is “out of your league.”    

Reminds me of media pitching. It can be intimidating at times!  Thanks for the encouragement Julai!  

Julia goes on...Who do you really want to work with? Contact them today. It’s not that you’ll never be scared when you break new career ground; but if you’re not at least a little bit scared, it’s probably not worth doing. Whatever you do, keep turning new pages. If you’re brave, you can handle whatever comes next.

Here's the full article.