Friday, December 28, 2007

Post Christmas Slow Week

This has been a great week to catch up on things on my to-do list. I've made some random edits to my website, updated my taxes for 2007, and cleaned up my desk. I also transferred all the important dates to my new 2008 calendar. Yes, I still use a paper calendar with penciled-in dates.

My husband made me a really neat Christmas present this year. He framed one of my business cards with my new logo. He put it in a shadow box! It was so cute at how proud he looked as I opened the box on Christmas Eve. I'm very grateful for his support with my business.

My business was VERY blessed in 2007. I acquired three new clients. I continue to learn from the two ladies who own their own PR firms and contract work out to me. I've very grateful for my success this year.

My your business thrive in 2008!

Happy New Year!

Friday, December 21, 2007

Media Worthy Grand Opening

I love brainstorming publicity ideas for clients.

My client who owns The Sling Station and is opening a retail location here in Dallas.

Instead of just doing a boring ribbon cutting grand opening celebration, I came up with something media worthy and fun!

We will host Dallas' Largest Baby Shower! There are three components:
1. A donation drive to support The Network of Community Ministries. We'll collect baby items including diapers, wipes, toiletries and baby food to support local infants in need. Peppermint will be located in Richardson and this is the social services agency for that city.
2. A baby fair with demonstration classes such as infant massage, baby sign language and sling demonstrations. Guests can also meet local pediatric health care professionals.
3. Peppermint Baby Mascot Contest – Guests are encouraged to get creative with dolls and/or craft supplies to create the Peppermint Baby. The top three most creative entries will win a $100 gift certificate.

This last one is going to be a lot of fun! Can't you just see a photo of homemade dolls making it into the local paper? Plus the donation drive ties it into the community which the media also love.

Of course my client has started to blog about these events. We'll use traditional media as well as social media to market this grand opening. Wish us luck!

Friday, December 14, 2007

Client Gifts

I always send my clients a personal Thanksgiving card because I am extremely grateful for their business and trust in me.

This year I also sent Mother's Day cards because I'm grateful for the opportunity to work at home and be with my daughter. I work when she sleeps and am right there when she wakes up!

For Christmas gifts, here's what I sent:

Two clients who own their own PR firms received the book, "The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly" by David Meerman Scott. It's so wonderful to be able to market directly to your customers instead of relying solely on publicity and advertising! I loved this book and it was the inspiration for this blog!

Another client, who already gets the power of blogs and podcasting, will receive the "Women's Advantage 2008 Page-a-Day" calendar. It's full of innovative ideas on strategy, teambuilding, marketing, finance, and more. Every day she'll learn a valuable lesson from a mentor who is successfully growing her business.

What are you giving clients this year for the holidays?

Merry Christmas everyone!

Friday, December 7, 2007

My First Airline Magazine Media Hit!

I worked on a national PR media campaign for photographer Roger Moore earlier this year. He leads photo safaris throughout the world! I appreciate the art of photography so this was a fun account for me.

I was hired to pitch travel magazines to secure media coverage for Roger and/or his scheduled safaris. Among the media list was in-flight airline magazines.

In one of my biggest media hits in my professional career, Hemispheres Magazine (December, 2007) mentioned Roger's May safari to Kenya in a side bar about the magazine's annual travel photo contest. This magazine is on board all of the United Airlines airplanes!

This is an example of studying the magazine and pitching the right editor for a certain section. The editor was impressed that I did this and didn't just send a blast email. Here's the comment she gave me, "Your email was really effective because you pitched it specifically to our UpDates section. Normally I glance at these and delete but this caught my eye because you had personalized it to Hemispheres and it is a good idea."

I'm not just sitting in my office reading magazines all day, I'm studying them to find pitching opportunities for my clients!

Here's the link to my Hemispheres Magazine media hit. Yeah!