Thursday, July 31, 2008

Blog Success Story: KABOOST

KABOOST is a company that knows the power of social marketing.

Yesterday, on my personal blog, I wrote about how my 18 month old daughter would rather eat at the dining room table than in her high chair. Of course, her chin is just at table height.

I wrote how the KABOOST is a brilliant invention and now on my wish list. KABOOST is a compact and portable chair booster that raises the height of kitchen and dining room chairs so your child can sit at the table just like a big kid.

I also linked to the funny videos KABOOST has on their website. You can click here to see them. Creating videos using your products and placing them on your website, on YouTube and on your MySpace/FaceBook pages is another powerful marketing tool. KABOOST’s videos have been emailed to me from other moms.

I mentioned the “wish list” because we have a couple of family members who periodically send us care packages and this could be an idea for a gift.

Well, this morning I received this email from KABOOST. They obviously have a Google alert set up to let them know whenever their company is mentioned online. Your company should have one too. Click here to set it up.

Here’s the email:
"We saw your blog today and see that KABOOST is on your wish list. Well we want to make that wish come true and send you a complimentary KABOOST. All we ask is that we see “after” picts of your daughter using KABOOST. Your images would make great before and after shots. Please let me know where to send your KABOOST."

Of course I’ll be glad to post some before and after photos! What a brilliant company. Many moms read my blog and may be influenced to buy a KABOOST after seeing my post!


1 comment:

Andrea "The H family" said...

That's so awesome girl!! WTG BLOGGER!