I love how this article says,
"Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown.
A friend who runs an auto dealership tells me that customers today typically know more about the cars they want to buy than his own salespeople do. Some now come into the showroom knowing precisely what other people have paid for cars at his dealership within the last couple of months. Think of how that changes his business. And what’s happening in auto sales will happen in every single industry."
The End of ‘Social Media’