Friday, December 21, 2007

Media Worthy Grand Opening

I love brainstorming publicity ideas for clients.

My client who owns The Sling Station and is opening a retail location here in Dallas.

Instead of just doing a boring ribbon cutting grand opening celebration, I came up with something media worthy and fun!

We will host Dallas' Largest Baby Shower! There are three components:
1. A donation drive to support The Network of Community Ministries. We'll collect baby items including diapers, wipes, toiletries and baby food to support local infants in need. Peppermint will be located in Richardson and this is the social services agency for that city.
2. A baby fair with demonstration classes such as infant massage, baby sign language and sling demonstrations. Guests can also meet local pediatric health care professionals.
3. Peppermint Baby Mascot Contest – Guests are encouraged to get creative with dolls and/or craft supplies to create the Peppermint Baby. The top three most creative entries will win a $100 gift certificate.

This last one is going to be a lot of fun! Can't you just see a photo of homemade dolls making it into the local paper? Plus the donation drive ties it into the community which the media also love.

Of course my client has started to blog about these events. We'll use traditional media as well as social media to market this grand opening. Wish us luck!

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