It used to be that having a website was as high-tech as it got for physicians interested in reaching out to their patients or the public at large. If the site had things such as electronic medical forms, informational videos and online appointments, you had something fairly sophisticated.
But oh, that was so 30 seconds ago.
People now expect some form of two-way communication through social media in nearly every sector of society, and physicians are trying to address that desire by chipping away at the traditional doctor-patient relationship.
It makes good marketing sense because even doctors are trying to run a business. This is a way to get the word out and keep patients, who are among the best sources for referrals, engaged in the practice.
It also leverages what Facebook does so well, which is to create a community, albeit through cyberspace, for those with common interests and concerns.
The bulk of the information on these pages consists of links to medical websites and articles of interest based on practices' specialties. Many of the postings are aimed at showing the more personal side of practices, from items about their involvement with different charities, to photos of the office staff on crazy-Christmas-sweater day.
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