Found this article on Modern Medicine.com.
"EDITOR'S NOTE: Dermatologists who have integrated Facebook into their practices say the widely used social networking platform allows them to communicate news and promotional information quickly, easily, and at virtually no cost. In this issue, we look at experts' recommendations on how to start building your own digital presence — even if you're a novice. "
And the final sentence says it all...
"Let me tell you, if you don't have a dynamic website, have Facebook behind you and, now, YouTube, I think you're missing the ... marketing that social media can give you. It's dynamic," Dr. Torok says. "We only have a population of 20,000 (in Medina), but it doesn't matter. Everybody is on Facebook."