I love this tip for small businesses who receive frequent requests for donations for silent auctions:
"Hunt uses auction donations to boost business. Instead of a gift card, she donates a private party for the auction winner and 40 friends. Party attendees enjoy a complimentary dessert and drink – and get 20 percent off any purchases they make that night."
It's brilliant! Get them into the store along with their friends to experience your shop personally!
This quote comes from an article in the Dallas Morning News about how "Locally owned shops innovate to compete with online stores." You can read it here.
This article also said if you don't want vacant retail strips, shop the local stores! Good reminder.