Tuesday, March 9, 2010
Brilliant Publicity Event
I just read about Henry's Homemade Ice Cream parlor in the Plano Insider.
They have an annual tradition that is just brilliant.
They coordinated an event around current news (Girl Scout Cookies) and paired it with a charity event.
The company celebrates all the hard work of Girl Scouts by buying two boxes of Girl Scout cookies from any scout, wearing their uniform who comes inside. The owner guesses he has purchased from about 200 scouts. As you can imagine, the boxes of cookies add up! (30 cases this year!)
He then makes the cookies into ice cream flavors. Uh, I'd love to try some Thin Mint ice cream!
The company has been doing this for 17 years!
They also employ celebrity scoopers including the former Mayor of Plano. I would suggest that this company invite the food reporters from the Dallas Morning News as well as news reporters to be scoopers.
Congratulations to Henry's Homemade Ice Cream Parlor on such a brilliant event.
You can click here to read the full story.