Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."
--A blog establishes your credibility and expertise.
--It's like a giant magnet that pulls in traffic.
--It can impress visitors and turn them into buyers.
--Many of your competitors are blogging.
--Unlike Twitter, you can use your blog to discuss topics in-depth.
--You can engage visitors and carry on a conversation with them in the comments section.
--A blog can give you a huge online presence, even if you can't afford a website.
--It can help you gain more traction than publicity in traditional media because, unlike most media people, bloggers love to link to each other. Get in front of just one influential blogger and you can be all over the Internet within minutes.