Five ways public relations can help grow your business

Ladd Biro, principal of Champion Management, was recently featured in the "Small Business Buzz" column in the Dallas Morning News.

He provided "Five ways public relations can help grow your business."

I really appreciated tip number 5:

5. Maintain a steady drumbeat

Even the best PR campaigns rarely produce overnight results. Map out a six-month to 12-month plan with specific goals. Over time, you'll break through the clutter and distinguish your business.

Read all of Ladd's tips here.