There is a wonderful interview with Dr. Zuckerberg, father of Facebook founder Mark Zuckerberg who is a practicing dentist in New York.
He was asked, How important is it now for dentists to have an online presence? Is it a practice maker or breaker?
"You’re really limiting the ways you can attract new patients if you’re
not online and participating actively in social media. You’re also
limiting the ways you can reinforce your relationships with your
existing patient base. You really can’t do proper internal and external
marketing without a social-media or electronic presence, and the real
question is, why wouldn’t you?"
Dr. Zuckerberg encourages dentists who are already putting in many hours a week running the
business side of a practice and providing clinical care and don't have time to post on their Facebook page, to hire a firm that specializes in web-based marketing strategies to find
things on the Internet that you think their patients will be interested
in, and that firm can post those things to your page for you.
Lori Bittenbender can help you and your practice build relationships with patients and have an important presence on Facebook. Contact me at lori at lbpublicrealtions dot com.