Wednesday, July 14, 2010

Dallas Morning News Features Story About "Haul Videos"

Teens and young women share their purchases in homemade videos.

Many of them have huge amounts of followers.

"Haul videos are an offshoot of beauty and style tutorials ..."

"It's easy to show off a $2,000 Versace shirt, but these women are finding fashion on a budget and finding style on their own and sharing what they love with others who feel the same way."

Don't look for the trend to slow down anytime soon. Quinn predicts social media sponsorships will increase 24 percent this year to $56.8 million.

"Ad agencies are pulling their hair out trying to figure out how to reach the youth audience," he said.

Click here to read the full article.

How can your company create "Haul Videos?"

Can you ask some customers to provide video diaries? Maybe invest in some video equipment to film them right then and there in your place of business?

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