"There is a reporter for every story. It might not be the reporter or the publication that you would dream of enticing, but there will be reporter somewhere who is interested."
This quote is very inspirational for me as a publicist. As the book points out, even experienced story pitchers hear "no" frequently.
When I'm plowing through my media lists, studying and commenting on reporters' stories, I like to keep this quote in mind. It keeps me going until I find a reporter (or 2 or 3!) for my clients' stories.
"There is a reporter for every story...." Keep on pitching....