Five ways public relations can help grow your business

Ladd Biro, principal of Champion Management, was recently featured in the "Small Business Buzz" column in the Dallas Morning News.

He provided "Five ways public relations can help grow your business."

I really appreciated tip number 5:

5. Maintain a steady drumbeat

Even the best PR campaigns rarely produce overnight results. Map out a six-month to 12-month plan with specific goals. Over time, you'll break through the clutter and distinguish your business.

Read all of Ladd's tips here. 

 

 

10 tips for success from female business owners

Alayna Frankenberry featured 10 tips for success from female business owners on today's PR Daily.

I practice tip number two frequently!  I know my clients and PR firms who hire me for contract work know how grateful I am for their business/support!

2. Be grateful.

Sharon Armstrong is an author who owns her own consulting business.

“I’ve had my own business since 2000,” she says. “My best tip for success is to remember to thank those who help you grow your business. Never forget! And thank folks in a personal way, if possible.”

Read all the tips. 

I have been blessed with the opportunity to learn a new newsletter program.  I just created a newsletter in Demandforce for a client who uses the program. 

About Demandforce:
We provide small local businesses--like salons, auto shops, chiropractors, dentists, and veterinarians--with affordable and easy access to the tools and platforms that large enterprises use to communicate with customers, build a strong online reputation and leverage network marketing.

If you use this program and are in need of a communications expert to help you create engaging newsletters for your clients, please contact me at lori at lbpublicrelations dot com. 

The many ways motherhood prepares you for PR

Cute article by By Michelle Rash. 

 The many ways motherhood prepares you for PR

1. Juggling many tasks
2. Reacting quickly in a crisis
3. Working 24/7
4. Staying flexible
5. Answering tough questions

 Read the full article here.
     

12 habits of successful social media pros

Great post by By Becky Gaylord.

My favorite?

 9. Blog

It’s nearly impossible to be effective with, on, and around social media without blogging. This is a vital way to stay engaged with your audience and to maintain and build a social presence. Pros blog. Period.

See the rest here. 
 

Dentists & Facebook

There is a wonderful interview with Dr. Zuckerberg, father of Facebook founder Mark Zuckerberg who is a practicing dentist in New York.

He was asked, How important is it now for dentists to have an online presence? Is it a practice maker or breaker?

"You’re really limiting the ways you can attract new patients if you’re not online and participating actively in social media. You’re also limiting the ways you can reinforce your relationships with your existing patient base. You really can’t do proper internal and external marketing without a social-media or electronic presence, and the real question is, why wouldn’t you?"

Dr. Zuckerberg encourages dentists who are already putting in many hours a week running the business side of a practice and providing clinical care and don't have time to post on their Facebook page, to hire a firm that specializes in web-based marketing strategies to find things on the Internet that you think their patients will be interested in, and that firm can post those things to your page for you.

Lori Bittenbender can help you and your practice build relationships with patients and have an important presence on Facebook.  Contact me at lori at lbpublicrealtions dot com. 

8 ways PR is like parenthood

Love this article By Lorra M. Brown about how being a parent is much like working in public relations.

Click here to read the full list.