The many ways motherhood prepares you for PR

Cute article by By Michelle Rash. 

 The many ways motherhood prepares you for PR

1. Juggling many tasks
2. Reacting quickly in a crisis
3. Working 24/7
4. Staying flexible
5. Answering tough questions

 Read the full article here.
     

12 habits of successful social media pros

Great post by By Becky Gaylord.

My favorite?

 9. Blog

It’s nearly impossible to be effective with, on, and around social media without blogging. This is a vital way to stay engaged with your audience and to maintain and build a social presence. Pros blog. Period.

See the rest here. 
 

Dentists & Facebook

There is a wonderful interview with Dr. Zuckerberg, father of Facebook founder Mark Zuckerberg who is a practicing dentist in New York.

He was asked, How important is it now for dentists to have an online presence? Is it a practice maker or breaker?

"You’re really limiting the ways you can attract new patients if you’re not online and participating actively in social media. You’re also limiting the ways you can reinforce your relationships with your existing patient base. You really can’t do proper internal and external marketing without a social-media or electronic presence, and the real question is, why wouldn’t you?"

Dr. Zuckerberg encourages dentists who are already putting in many hours a week running the business side of a practice and providing clinical care and don't have time to post on their Facebook page, to hire a firm that specializes in web-based marketing strategies to find things on the Internet that you think their patients will be interested in, and that firm can post those things to your page for you.

Lori Bittenbender can help you and your practice build relationships with patients and have an important presence on Facebook.  Contact me at lori at lbpublicrealtions dot com. 

8 ways PR is like parenthood

Love this article By Lorra M. Brown about how being a parent is much like working in public relations.

Click here to read the full list.

U.S. News & World Report Ranks PR Specialist As #41 In Best Jobs for 2012

Reviews and Advice

"A public relations specialist job requires writing skills, critical thinking ability, fast turnaround, patience, a thick-skin mentality, and creativity," says Corbett, who also adds that you should be able to demonstrate real accomplishments and have broad networks. And wallflowers need not apply - public relations specialists must have an outgoing, self-confident, and friendly personality.

Click here for the full report.

Using Pinterest Yet? 13 Tips for Gaining Business Exposure for Your Clients

I know Pinterest will by another useful marketing tool for my clients.

Here is an article about using it for business.

From the article...


Here are some tips to get your client business exposure on Pinterest:

1. Don’t Just Put Up a Page – Like any other social networking site, don’t just put up a page and walk away. You need to be able to curate it and put interesting pins on your page that will entice your followers. In addition, the more interesting the pin the more likely it will be repinned, which helps with search engine optimization (SEO).

2. Update Sites Every Week – Update them at least weekly, if not daily. Otherwise people lose interest and stop coming back.

3. Create Links Back to Your Web or Other Sites – Make it as simple as possible so that people can click on links easily and purchase or view products or services in other places.

4. Link Pinterest With Other Social Networking Sites – By doing this, your followers on other social networking sites will know your activity on Pinterest and will be able to make more personal connections with you.

5. Have a Daily or Weekly Theme – This will help entice your followers to keep coming back and keep piquing their interest. For instance, have a “yellow” day where everything you post on that day is the color yellow.

6. Don’t Only Promote Your Product or Service – Be sure to promote other brands that you like. By just promoting your product or service, you are being too commercial.

7. Follow Early Adopters – They often have an interesting perspective on new sites.

8. Use Back Links to Take Followers to Your Web Site – This will help increase your SEO and also draw attention to your Web site.

9. Need a Focus Group? – If you are interested in a particular demographic—say, for example, people who like to sew—check out their boards on Pinterest and see what interests them. This will help you target them better.

10. Use Keywords and Hashtags – This also improve SEO.

11. Enable Your Community to Add – Your followers can actually add pins to your boards, which makes your Pinterest page more interactive. This also helps with SEO and the engagement of your followers.

12. Use the Boards Creatively – You can use them for team building with your staff and you can also have a board on office things you need to purchase.

13. Have Fun – If your pins are humorous, they will be repinned more often than those that aren’t.

You know you're a WAHM...

You know you are a pregnant work at home mom when you help coordinate a news segment for a client while in labor!

I also sent an email from the hospital the next day for my client and the reporter to coordinate things together while I enjoyed my new baby boy.

My client, Amy Kott-Hovland, was recently interviewed by Roni Proder of CW33 on "How to save money and time at the salon." Watch the segment to learn: What you can do in between highlighting services. How to quickly cover a few grey hairs. How to trim your own split ends and bangs. The easiest way to extend the life of your color and save on shampoo.

Here is the segment.