BEST OF 2011: 20 things every PR pro should know how to do

Do you have one foot on the PR banana peel?

If you’re like me, part of you is in “the old world” of PR and the other foot is sliding into the new digital landscape: excited, nervous, learning, kicking, and screaming.

Despite the changes in the industry, PR pros must remember the basics.

The following 20 items and links will serve as reminders and resources.

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11 New Year’s resolutions for PR and marketing professionals

As we prepare to ring in the new year, let’s take a few minutes to reflect on what’s most important as a marketer or PR practitioner, particularly as the media landscape continues to evolve.

Below are some reminders and/or resolutions related to our practice. These are simple rules. And the best part: they’re fairly easy to incorporate into working life, yet as guiding principals can make a big difference.

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Yeah me! I finished recording my receipts for 2011. Spending an extra 10 - 30 minutes many days in December really paid off.

5 Things Your Business Needs To Do on Facebook | LegalZoom

If becoming a social media marketer makes you wonder where to begin, here are 5 things you should do on Facebook for your company:

5 Things Your Business Needs To Do on Facebook | LegalZoom

Good luck to all the other work at home mamas who are busy logging tax info before the close of 2011.

I can do this.

This envelope full of receipts will get logged!

I dedicate this saying to all the Work At Home Moms Out There!

Holiday Digital Marketing Strategies for Small Businesses | LegalZoom

With the holiday shopping season right around the corner, Santa's workshop isn't the only thing buzzing with activity. Search engine activity spikes every year as the holidays approach. It's likely that your current and potential customers are creating at least some of that online activity.

Managing your online presence is important all year round, but how well you accomplish that task can directly impact your bottom line during the holidays.

Here are some tips:

Holiday Digital Marketing Strategies for Small Businesses | LegalZoom