Help Needed with Book Research for Mom Entrepreneurs

Danielle Botterell of Admiral Road Designs is gathering information for a book she is writing about being a mom entrepreneur. She needs more real experiences and insights from other mom entrepreneurs to tell the whole story.

With your help, she hopes to provide some great information and advice to the women who have not yet taken the leap into their own mom entrepreneurial ventures.

All of your responses in this survey are completely confidential. The only way they can contact you is if you choose to be contacted (indicate at the end of the survey).

To complete a 10-15 minute survey, please click here.

Or, here's the link:
http://www.surveymonkey.com/s.aspx?sm=jKhRmp2j2tSLnnL4Iac3uA_3d_3d

Thanks for your help and support by contributing to this important project!

Free Subscription to Business Week

To my fellow business-owner friends, here's a link to get a FREE subscription to Business Week. You'll have to answer a few questions on 1 page about your MP3 player and write 25 words about the topic. It will take you less than 5 minutes. I just signed up!

This is from a Frugal Friend website. A fabulous website!

Click here.

WAHM Product Needed: Office Rocking Chair

Someone should invent a rocking chair that looks like an office chair.

All moms, especially work at home moms, would benefit from this type of chair.

Something comfortable to rock baby while surfing the internet or working, but stylish enough to look good in the home office.

My current chair rocks just slightly, but it's "clunky" and not smooth.

Anyone want to design this chair and let me test it out?

Found a new work at home website/resource

I found a new work at home website/resource:
Working Naked
"WorkingNaked.net is your guide to working from home “naked” – stripped of the resources that millions take for granted in the traditional corporate workplace. Whether you’re working from home part time or full time, Home Office Expert Lisa Kanarek will help you find the resources and ideas that will help you be more productive, more profitable, and more rewarded in your new “stripped down” workplace."

Check out her post on "Home Office Rules."

Media Hits!

Plano Aesthetics
CBS 11, May 16, 2009
New Breast Cancer Test helps with early detection
See the segment...

Lori Vann, Counselor
CBS 11, June 15, 2009
Teenager cutting on the rise

You know you're a WAHM

If baby is just going to grunt and wiggle for an hour and a half, not allowing me to sleep, I might as well get up and write a press release!

Right fellow WAHM's? It doesn't matter when the work gets done, as long as it gets done!

"Blogging moms exercise marketplace muscle" article in today's Dallas Morning News

There's a great article in today's Dallas Morning News about the "marketplace muscle," moms have. But moms are exercising it like never before with the help of the Internet.

A few tidbits from the article:
Retailers and consumer product makers are listening to mom blogs, and responding.

"We see [moms who blog] as a vital force for our brand strategy," said Gap spokeswoman Louise Callagy. "They are the voice of our customers, and we are working harder to develop and maintain their trust and respond to their feedback."

Companies and bloggers are mutually benefiting. Consumer product companies such as home appliance maker Frigidaire and Unilever, maker of Suave shampoo, are hoping to enhance their brands by giving free samples of their merchandise to key women bloggers to test and chat about on their sites, though many bloggers say it's essential to disclose such freebies to maintain credibility with readers.

"Moms are turning to their new set of online friends and families to make all kinds of purchasing decisions," said Kelley Murray Skoloda, a partner at Ketchum's Global Brand Marketing and the author of Too Busy to Shop. "Women are trusting of women bloggers. They do them a real service without commercial interest."

This is very true. Personally, I have purchased quite a few things because they were recommended by mom bloggers including Weiman e-tronic wipesa and Comet Spray Gel. I'm in the market for a new printer/scanner/fax and I just may look into a Hewlett Packard office jet printer suggested on The Mom Entrepreneur website.

If you have a product that can make moms' lives easier, I highly recommend you tap into the marketing power of mom blogs. Sponsor a contest, offer your product for reviews, grant a mom's wish list with your product as the solution.

Click here to read, "Blogging moms exercise marketplace muscle"