Plano Aesthetics
CBS 11, May 16, 2009
New Breast Cancer Test helps with early detection
See the segment...
Lori Vann, Counselor
CBS 11, June 15, 2009
Teenager cutting on the rise
Friday, June 19, 2009
Friday, June 12, 2009
You know you're a WAHM
If baby is just going to grunt and wiggle for an hour and a half, not allowing me to sleep, I might as well get up and write a press release!
Right fellow WAHM's? It doesn't matter when the work gets done, as long as it gets done!
Right fellow WAHM's? It doesn't matter when the work gets done, as long as it gets done!
Wednesday, June 3, 2009
"Blogging moms exercise marketplace muscle" article in today's Dallas Morning News
There's a great article in today's Dallas Morning News about the "marketplace muscle," moms have. But moms are exercising it like never before with the help of the Internet.
A few tidbits from the article:
Retailers and consumer product makers are listening to mom blogs, and responding.
"We see [moms who blog] as a vital force for our brand strategy," said Gap spokeswoman Louise Callagy. "They are the voice of our customers, and we are working harder to develop and maintain their trust and respond to their feedback."
Companies and bloggers are mutually benefiting. Consumer product companies such as home appliance maker Frigidaire and Unilever, maker of Suave shampoo, are hoping to enhance their brands by giving free samples of their merchandise to key women bloggers to test and chat about on their sites, though many bloggers say it's essential to disclose such freebies to maintain credibility with readers.
"Moms are turning to their new set of online friends and families to make all kinds of purchasing decisions," said Kelley Murray Skoloda, a partner at Ketchum's Global Brand Marketing and the author of Too Busy to Shop. "Women are trusting of women bloggers. They do them a real service without commercial interest."
This is very true. Personally, I have purchased quite a few things because they were recommended by mom bloggers including Weiman e-tronic wipesa and Comet Spray Gel. I'm in the market for a new printer/scanner/fax and I just may look into a Hewlett Packard office jet printer suggested on The Mom Entrepreneur website.
If you have a product that can make moms' lives easier, I highly recommend you tap into the marketing power of mom blogs. Sponsor a contest, offer your product for reviews, grant a mom's wish list with your product as the solution.
Click here to read, "Blogging moms exercise marketplace muscle"
A few tidbits from the article:
Retailers and consumer product makers are listening to mom blogs, and responding.
"We see [moms who blog] as a vital force for our brand strategy," said Gap spokeswoman Louise Callagy. "They are the voice of our customers, and we are working harder to develop and maintain their trust and respond to their feedback."
Companies and bloggers are mutually benefiting. Consumer product companies such as home appliance maker Frigidaire and Unilever, maker of Suave shampoo, are hoping to enhance their brands by giving free samples of their merchandise to key women bloggers to test and chat about on their sites, though many bloggers say it's essential to disclose such freebies to maintain credibility with readers.
"Moms are turning to their new set of online friends and families to make all kinds of purchasing decisions," said Kelley Murray Skoloda, a partner at Ketchum's Global Brand Marketing and the author of Too Busy to Shop. "Women are trusting of women bloggers. They do them a real service without commercial interest."
This is very true. Personally, I have purchased quite a few things because they were recommended by mom bloggers including Weiman e-tronic wipesa and Comet Spray Gel. I'm in the market for a new printer/scanner/fax and I just may look into a Hewlett Packard office jet printer suggested on The Mom Entrepreneur website.
If you have a product that can make moms' lives easier, I highly recommend you tap into the marketing power of mom blogs. Sponsor a contest, offer your product for reviews, grant a mom's wish list with your product as the solution.
Click here to read, "Blogging moms exercise marketplace muscle"
Tuesday, May 26, 2009
My New Client
I am thrilled to announce that LBPR has been retained by Dr. Shinn of Adonis Aesthetics for PR services. I'll be helping her with media relations, her monthly newsletter, web copy and social media.
I work out of Dallas. Dr. Shinn is in Pueblo, CO. It's great to be able to work from home for clients in various parts of the country!
I work out of Dallas. Dr. Shinn is in Pueblo, CO. It's great to be able to work from home for clients in various parts of the country!
Tuesday, May 19, 2009
Media Hit!
A media hit for one of my new clients. Lori Vann, Licensed Professional Counselor, who has started a support group for teen girls who practice self injury.
I'm so honored to be able to help her the word out about this important support group that is the only one of its kind for teen girls in the DFW area.
Click here to read 5 Things Parents Should Know About Self Injury. This media hit is on the North Texas Natural Family Blog, a wonderful resource for local parents.
Lori will also be featured in a future interview on the CW33 later this month.
I'm so honored to be able to help her the word out about this important support group that is the only one of its kind for teen girls in the DFW area.
Click here to read 5 Things Parents Should Know About Self Injury. This media hit is on the North Texas Natural Family Blog, a wonderful resource for local parents.
Lori will also be featured in a future interview on the CW33 later this month.
Tuesday, May 12, 2009
A Day in the Life of a WAHM
- Send media pitches.
- Pre-register on hospital website.
- Conference call with client.
- Attend prenatal doctor appointment.
- Open business checking account.
- Coordinate client appearance on CBS.
- Write emergency press release.
- Go to park with the family.
- Consultation with accountant about newly incorporated business.
- American Idol.
Lots of hugs, tickles, and talking with the 2 year old sprinkled throughout!
- Pre-register on hospital website.
- Conference call with client.
- Attend prenatal doctor appointment.
- Open business checking account.
- Coordinate client appearance on CBS.
- Write emergency press release.
- Go to park with the family.
- Consultation with accountant about newly incorporated business.
- American Idol.
Lots of hugs, tickles, and talking with the 2 year old sprinkled throughout!
Tuesday, May 5, 2009
Free eBook about Blogging for Women
Over at the Scribbit Blog, you can download a free book about blogging, "Blogging in Pink: A Woman's Guide."
This is what writer Michelle Mitchel has to say about her new book:
"If you're interested in starting a blog or in improving your existing blog this 24-chapter guide gives you tips for organizing yourself, getting started, focusing your efforts and taking things to the next level."
Chapters include:
Basic blogging etiquette.
Ten Housekeeping Tips for Your Blog
How to Make Money Blogging
How to Promote Your Blog
Click here for the free blogging book.
This is what writer Michelle Mitchel has to say about her new book:
"If you're interested in starting a blog or in improving your existing blog this 24-chapter guide gives you tips for organizing yourself, getting started, focusing your efforts and taking things to the next level."
Chapters include:
Basic blogging etiquette.
Ten Housekeeping Tips for Your Blog
How to Make Money Blogging
How to Promote Your Blog
Click here for the free blogging book.
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